In the Part I of this interview, we sat down with four ex-roommates who built one of the fastest-growing Instagram accounts on the internet. But there’s more to the quartet than going viral.
“We want this to go down in history as the movement that changed the narrative of Black people in America,” Jared Spiller, one of the co-founders, said in Part I.
We’re of course talking about the founders of @BlackWealthRenaissance.
Ex-roommates in college, Jalen Clark, David Bellard, Jared Spiller and Kelly Rhodes started this as a passion project; they’ve since grown this 209K+ followers in about a year, with one of the most engaging audience on the ‘Gram.
In part II of this Q&A, the four co-founders expound on their mission to change the “narrative of Black people in America,” why social media is important and what lies ahead.
(Editor’s note: This interview was done by WealthLAB editor-in-chief/real estate developer Philip Michael.)
How are you using social media — and why?
David: We mostly are using social media to build a platform that we feel is needed to highlight the people in our culture showing that what we are talking about is real—and attainable—if you are willing to put the work in.
Why does this work?
I feel like it’s been effective because it provides a mix of motivation, education, and culture in a way that is true to the message of normalizing black wealth and the conversations around building wealth.
As one of our friends told us its like The Shade Room but for financial literacy. (Laughs.)
I can see that! What say you, Kelly?
Kelly: Social media to me is not just an app, it’s a powerful tool that we can use to help network with people across the globe. I think for Black Wealth Renaissance we really started to grow when we used videos, because our videos consisted of people that are looked at as wise in the African American community such as Jay-Z, Oprah, and Will Smith.
This helped people relate because its someone that looks like them and someone coming from similar background who we deem as financially successful. It allows African Americans to dream which turns into goals motivating us to achieve similar success.
And that’s so much easier to spread on IG, I take it?
Jalen: We are using social media the way it was created and intended to be used. We are networking across the country and globe with people we would never had the opportunity to meet if it were not for social media. We are using it to spread positive messages and show the masses what is actually possible with self control and will power.
We are also shining light on parts of the culture the media does not shine light on. We are showing [black] entertainers that are doing work within their communities; that are giving back and making a difference for those that have less.
We are able to mix personal finance tips with memes and topics that are related to the average person thats the reason I believe it has been effective.
You guys talk about real estate quite a bit; that’s how I found your channel. So why real estate in the wealth-generation conversation?
David: We’ve all heard the quote that 90% of millionaires were created through real estate and one of our main focuses is generating wealth for future generations. So real estate is something we promote because it is one of the best ways to accomplish those goals. There are so many different ways to get in and win in real estate, it really all goes back to an abundance mindset.
Love that. I talk about that all the time. Wealth is really a mindset more so than a “tactic” that will work for you. That said, real estate is the pillar of every millionaire and billionaire’s portfolio.
Kelly: Yes, most millionaires own some part, or have some stake in real estate. Real estate is relatable to most people because everyone has a home whether you are renting or actually own your own home you can relate.
In my opinion, if 90% of millionaires made their money in the stock market it wouldn’t be as popular as real estate because it’s not something that your every-day person would be able to relate to.
Real estate is something everyone is already apart of and owning property could be as simple as owning your own home. Plus there is thousands of ways to make deals and structure deals to get into real estate.
Jalen: Real Estate has always been something in my mind as a young child. I wanted to own land for some reason but once we realized the benefits and advantages of owning real estate, it was solidified that this is something we need to do.
What are the benefits to real estate, in your opinion?
Jalen: Land is not being produced anymore so it’s going to constantly appreciate over time. There’s tax advantages to owning land. Lastly real estate is the foundation to building and creating wealth it’s not the end all be all but it definitely gives you the freedom to start focusing on different streams of income.
What’s the main thing you’d like to change and/or impact with BWR?
David: I would like to change black people’s perception of wealth and understanding of money—the process of acquiring it. From my experience, too many of us sum it up to a person “getting lucky”—and that’s just not the case.
By understanding the principles used to acquire wealth, we can spark a necessary change in our community. It has been predicted that the net worth of the black family is expected to be $0 by 2053.
Yes. And that’s in my lifetime. So I want to do everything in my power to ensure that this doesn’t happen—and the best way to accomplish that is through education.
One of our major goals is to teach financial literacy to the youth so that they can avoid some of the pitfalls and mistakes that we’ve made on our own journeys.
Kelly: I would like for Black Wealth Renaissance to change, or at least create a movement, on a mindset that black people can actually achieve financial success without rap or going to the [NBA]. I want African Americans to understand that it’s OK to be an entrepreneur—and that you can become very successful doing it.
I just want at least one person to say hey those guys at Black Wealth Renaissance changed my perspective on money and I actually learned how to become financially literate. That in my opinion would be my ultimate success.
You, Jalen? What do you want to impact?
Jalen: One thing I would like to change or impact in my life time is the idea that the only way to obtain wealth with in our community is through becoming an athlete, a rapper, a drug dealer or anything else we have been stereotyped for.
I also want us to love and embrace our communities; we need to respect and take pride in where we are from. There’s no reason the “hood” should look run down. Just because we are not getting funding from the government does not mean we have to live in the worst possible conditions. We need to “beautify” and keep our neighbors clean.
I want to impose the will and spirit of self love within our community and teach our people how to love one another with compassion.
Law Of Attraction: 7 EPIC Conor McGregor Quotes On Success
In less than three years, Conor McGregor has risen from an unknown entity to a global icon, smashing every financial record in the UFC — a huge reason the fight organization sold for $4.2 billion in 2016.
In November of 2016, McGregor completed what he, in his own words, had visualized throughout the whole year — hoisting two belts high atop the UFC cage in Madison Square Garden as the only two-belt world champion in the organization’s history.
Less than a year later, McGregor pocketed another $100 million as he, somehow, landed a mega-fight with undefeated boxer Floyd Mayweather (despite no boxing experience) in what was projected as the first billion-dollar fight in human history.
His secret? Well, The Secret — the law of attraction.
“If you have a clear picture in your head that something is going to happen and a clear belief that it will happen no matter what then nothing can stop it. It is destined to happen. It’s perfect.”
Offering a window into Conor’s mind, we put together 7 epic quotes on the law of attraction.
1. On visualization
“This is the law of attraction. In this struggle, when things are going good and you visualize good things happening , that’s easy. What’s not easy is to do is when things are going bad and you’re visualizing the good stuff. And that’s what I was able to do. Visualizing good things in times of struggle, when you can do that, that really makes the law of attraction work.”
2. Appreciating surroundings
“You need to appreciate your surroundings and be grateful for it, and that’s when good things happen. To have that bitterness and negativity, that’s when things go bad. I think the fact that I appreciate everything and that I’m grateful for the things around me, that’s why it’s going so good for me.”
“If you can see it here,” he said at the UFC 194 press conference in December 2015. “And have the courage enough to speak it, it will happen. If you put out what you truly believe in, it will create the law of attraction and it becomes reality.”
4. Self belief
5. The power of choice
6. Manifesting a Bentley
“Even though I was having trouble at home, even though I had no job, I was still able to feel like it was. Basically using my imagination, like a kid, using my imagination. I was driving my girlfriend’s car, shaking down the road. And I swear to God, I was sitting in traffic and visualized — holding the steering wheel, visualizing — driving a brand new car, visualizing good things.”
7. “I done everything I said I was going to do.”
“I done everything I said I was gonna do. I was LAUGHED at when I was gonna win my second world title. ‘That’s not going to happen.’ An Irishman winning a UFC [world title] — I was laughed at when I said that. And I done. It’s only January 2017 and I’m already the face of the UFC. The face of boxing. The face of the WWE. And the face of Hollywood!”
Gary Vee’s ‘$1.80’ Instagram Strategy To Hack Your Follower Count
Entrepreneur and bestselling author Gary Vaynerchuk—aka Gary Vee!— is one of the biggest business on social media today.
His IG currently boasts 4M followers while his YouTube has near 1.6M subscribers.
The CEO of Vayner Media, Gary uses (and absolutely loves) social media to propel the growth of his business, now valued at a whopping $125 million, which even includes a media franchise.
(And no, WealthLAB’s not for sale, G.)
Obviously, if you’re someone just starting out in business, you’re looking for ways to get your business out there. How to get more followers.
For 90%+, you pick a couple of platforms, you post. More often than not, you end up with dwindling traffic, or no shares or comments.
So how do you get around that?
According to Gary Vee, you can get more followers and more engagement through a $1.80 strategy. (Well, sorta.)
Here’s how you do it.
Make a list of every hashtag that fit the work your business does. Apart from this, check out the other tags people use when generating content similar to yours.
$1.80 strategy on instagram pic.twitter.com/ZxfDONb23v
— Gary Vaynerchuk (@garyvee) November 28, 2017
With this in hand, check out any hashtag for the top posts surrounding that description—and then share your two cents about it as a comment.
If you were to do this ten times over, your work would equal $0.02*9 posts*the hashtags= $1.80. (Yeah, kinda corny, but you get the logic.)
Check it out here, in his own words.
Over time, this can help you snag followers, and you will continuously learn about what matters to many of your followers.
Openstage: 3 Brilliant Gems From Investor/CEO David Meltzer
In case you missed it, one of our previous openstage events featured an all-star crew of entertainers, DJs, and—of course—a super entrepreneur on the stage.
Just a quick 411 on what openstage is…
So once a month, WealthLAB hosts an exclusive, limited-capacity event in Brooklyn, NY with a rockstar entrepreneur on stage, basically breaking down their secrets to success.
(Then there’s standup comedy, DJs, SICK cocktails and networking, but that’s another story for another time…)
David’s a Top 100 business coach, one of the most sought-after public speakers and host of Entrepreneur Magazine’s super podcast “The Playbook.”
(You may have seen him on Gary Vee’s stuff as well. That’s the guy he built his following with.)
And of course the talk was EPIC. Here are three brilliant gems dropped by David on stage.
1) Say thank you every day
One thing most people don’t do is appreciate the things around them. Of course, the vibration of gratitude triggers attraction, a 0.1-second strategy David said you can implement immediately.
“It took me nine months to do,” he said. “But now that I do it, things that I want in life come to me faster, I’m happier and my life is abundant.”
The strategy? Simply say “thank you” before you go to sleep every night for 20 days.
“It will change your life,” he said.
2) What your parents need from you
“Your parents only want to know a few things,” David said during the talk, after which many became emotional. One, that you’re healthy. That you’re happy. That you love them.
“That’s all they want to know,” he says. “So take a minute to text them or call them and tell them you’re happy, healthy and that you love them.”
3) Building a following: why followers don’t matter
Of course, David’s managed to build one of the fastest-growing channels on social media, propelling to nearly 300K Instagram followers, seemingly overnight.
“I didn’t know what DM’ing meant,” he said, bringing laughs from the crowd. “I thought it was saying your initials to indicate a message.”
When asked by Philip—who, like David, has a column on Entrepreneur.com—on how to build a following, his message was clear. Number one, know Gary Vee. “I was consulting for their sports agency. He became my mentor on social media,” he says.
Now, if you don’t know Gary Vee, you still have access to people who can help. “Never be afraid to ask. People would love to help,” he said.
More importantly, don’t worry about the followers. Just worry about building ambassadors. “Selena Gomez has 166M followers but can’t sell out a movie,” David said. “So what does that tell you?”
Instead, playing the long game, impacting two people who then impact two and before you know it, your reach compounds. Naturally.
Law Of Attraction: 7 EPIC Conor McGregor Quotes On Success
5 Time Management Hacks For Your Work/Life Balance
Gary Vee’s ‘$1.80’ Instagram Strategy To Hack Your Follower Count
EXCLUSIVE: This Entrepreneur Built A $7B Business Without Outside Funding. Here’s How He Did It
Real Estate Rockstars: 5 Millennial Realtors Who Are Crushing It In 2018
The No. 1 Strategy To Build A Rental Property Empire
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