Snap recently released Q2 earnings, causing investors to panic, and continuing a pretty volatile stretch since their 2017 IPO. Debuting at $17 on March 2, 2017, the stock quickly rose to a high of $28.17 on March 6 of last year.
However, concerns over user growth, profitability, average revenue per user (not to mention Kylie Jenner’s $1.3B blow), have fueled investor skepticism, pushing Snap shares all the way down to $11.73, as of Aug. 21.
Q2 Earnings Highlights
- Snap reported a sequential decline in daily active users (or DAU’s) for the first time ever—a big warning sign.
- Snap’s DAU’s fell 1.5% from 191 million in Q1 to 188 million.
- The DAU’s, however, rose 8% YoY (year-over-year) from 173 million in Q2 2017.
- This decline in user growth was attributed to the disruption caused by Snap’s platform redesign—the same thing that set off Jenner’s tweet.
Snap reported revenue of $262.3 million with a net loss of -$0.14 per share. This was higher compared to analyst revenue estimates of $249.8 million and earnings estimates of -$0.17.
Despite the revenue jump, Snap posted a loss of $353 million in Q2 and continues to burn through cash. Snap has raised $250 million from Saudi Prince Al-Waleed Talal for a 2.3% stake in the company.
Snap’s stock, however, rose 11% post earnings (before eventually falling again), due to revenue growth of 44% YoY, earnings beat and reduced losses.
Can Snap Monetize User Base?
One of the key challenges for Snap remains the monetization of its user base. North American users continue to drive user growth for Snap with over 100 million monthly active users.
To turn around its current trend, Snap will need to focus on improving average revenue per user over the next few quarters. Although Snap’s average revenue per user (or ARPU) rose 33% YoY to $1.4, it is still way below the ARPU for Twitter ($7.5) and Facebook ($20).
Snap’s ARPU in Rest of the World region rose 65% to $0.96 during Q2. Although the purchasing power in emerging countries continue to remain low, they provide a platform for a massive increase in DAU’s.
How Do Analysts View Snap?
Snap’s revenue is estimated to grow by 41% in 2018, 39% in 2019 and 40% in 2020. Its earnings per share (EPS) is estimated to improve 8.2% in 2018 and 25% in 2019.
Snap’s EPS is also estimated to grow at a compound annual growth rate of 27.8% over the next five years. Despite this massive growth in revenue and earnings, analysts expect Snap to post an operating loss of 72% in 2018, 43% in 2019 and 21% in 2020.
Sure, there are many unprofitable tech companies that continue to burn cash as investors remain optimistic about growth prospects and the total available market. The major problem with Snap is it competes with established giants such as Twitter and Facebook.
There are 36 analysts covering Snap. 30.5% (or 11 analysts) recommend a “buy” while 50% recommend “hold” and 19% recommend a “sell”. The average 12-month target price for Snap is $11.83 which is 6% below its current price of $12.57.
There are too many variables for analysts, making investors cautious to enter the stock at current levels. Snap needs to increase its ARPU, advertising revenue and user base significantly over the next few quarters to be viewed as a safe bet.
EXCLUSIVE Q&A: This 26-Year Old Made $100K From Her IG In 90 Days. Here’s How She Did It 👀
Yes, it’s a pandemic. Yes, the economy is down. Yet, some entrepreneurs have found opportunity in the “new normal” (whatever that means).
In the public markets, FAANGs are booming: Amazon and Netflix are up dramatically, fueled by the need for home entertainment…and shopping.
One of them is Ariel Adams, a 26-year-old South Virginia-based realtor. In April, at the height of the lockdown, she had exactly 1000 followers on Instagram.
Fast forward to today, she’s attracted over 100K followers, has made $100K in online sales (again, during the pandemic), and is now showing others how to do the same.
We sat down with Ariel to discuss how she made $100K in 90 days, what she sold, how she got her first customer, and how you can, too.
Let’s get right to it. You work in real estate but were able to make $100,000 from your IG in three months. Let’s start with the product. What did you sell?
Yes, that’s correct. I was shocked myself! My sales came from my digital products, mainly my e-book From Instagram to Instant Money. My e-book dives into how you can optimize your Instagram profile to grow a following and sell your own product. I talk to the Instagram algorithm and how to beat it to ultimately monetize the platform. My other digital product is my course How to $ave Like the Wealthy. As a realtor, I would receive a lot of questions in regards to saving up for a down payment on a home. I decided to create a video outlining the best way to save money and accumulate wealth. Both of those products got me to six figures!
How did you secure your first orders? Who were your buyers?
My sales came from my following. I would collaborate with other brands with significant followings and post my product on their page. This drew in a lot of traffic to my products and also pushed me to 100k followers on Instagram. My buyers were typically people looking to earn passive income by selling a product or service through Instagram.
Was the objective of your advertising to gain followers and sell later? Or did that just happen as a byproduct of people buying your courses?
I never was trying to gain followers, I was always trying to sell. I think people would see my ad, go to my page, and then turn into a follower because I always provide valuable content on my page. My Instagram consists of personal finance infographics, real estate tips, and inspirational quotes. I think people naturally gravitated toward that and I was able to retain and gain followers.
How do you consistently market it? Is this a model anyone can use?
I try to set up placements on these bigger Instagram pages 2-3 times a week. I aim for business pages, women-owned business pages, and black business pages. My product resonates well with entrepreneurs looking to scale their business through IG. It is absolutely a model anyone can use. I recommend following the other steps I speak to in my e-book. This will ensure the most success.
Most aren’t aware that partnerships can literally boost your business. How did you come up with the idea of collaboration and what made you target those pages exactly?
Being savvy to Instagram, I was always aware of Influencer Marketing. A lot of people think that’s just girls posting brands to their million or so followers, but it includes placements with ANY brand that has a substantial following. I knew this was a key to success. Collaboration on bigger platforms would be the most helpful for my brand. I targeted people I thought would be interested in my product; women CEOs, entrepreneurs, e-commerce enthusiasts, etc. I made sure to stay within that niche.
How did you come up with this idea?
I was inspired by other online entrepreneurs. I saw them making thousands online and I thought to myself, “Hey, I can do that.” So I decided to do it. I asked myself, “What am I skilled in? What can I teach people?” From my previous life managing artists in the music industry, I became an expert in Instagram. Combining what I studied at the University of Miami (Business) and my knowledge of Instagram, that’s what sparked my e-book on the subject.
What’s the number one advice you’d give someone who’s looking to make money for themselves but isn’t sure where to start?
My advice would be to write down what it is you’re good at. Brainstorm what skills you have. Maybe you have a passion for food? Good, create and sell a cookbook. Maybe you’re good at writing? You can become a freelance resume writer. We all have skills we can capitalize on. And if you need to learn how to market yourself, then Google is your best friend. Read, read, read. Self-educate and you will be on your way, and of course download my e-book to learn how to sell through Instagram!
EXCLUSIVE Q&A: This 26-Year-Old Got 1M Instagram Followers In 1 Year. Here’s How He Did It (And How You Can, Too)
The rise of social media—the internet, really—has created more young entrepreneurs, business rockstars and self-made millionaire than ever before.
Still, one of the most coveted goals for business people is to learn how to crush it on Instagram. David Dang, a young internet entrepreneur, figured out how to do just that.
As owner and founder of @entrepreneurshipfacts, David has managed to create one of the best, fastest-growing channels on IG, pumping out daily motivational content to 1.3M followers. (At the time of this interview, he had recently cleared 1M.)
In just one year, he grew it from 100K to 1M, drawing attention from mega influencers Tony Robbins and Dean Dean Graziosi in the process. Yes, really.
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The Knowledge Broker Blueprint course that Tony Robbins and Dean Graziosi created is closing on Monday and I don’t want you to miss out and regret it… ⠀ Click the link in my bio @iamdaviddang 👈to learn what KBB is all about! ⠀ They won’t be making this offer again for at least another year… ⠀ And most people (this is the sad truth) will hesitate today and many will regret that more and more over the next year as they see others succeed in the digital economy.⠀ ⠀ Don’t get caught on the outside looking in. Join the KBB course and community and create the impact and success you desire while your access is still available!⠀ ⠀ Go to the link in my bio @iamdaviddang 👈to learn all about the Knowledge Broker Blueprint
Because we love to bring you the best of the best, we decided to ask David exactly how he managed to grow it like that, what tactics he used and how you (yes, you) can do it, too.
What’s up, Dave!
Let’s get right to it. You’ve managed to build a channel with tremendous growth and engagement. What made you start your @entrepreneurshipfacts and how did you grow it?
What started out as an Instagram page for my own personal growth, where I share my favorite inspirational quotes on business and entrepreneurship, and life, in general, really.
I’ve always knew that a corporate 9-to-5 is not my thing. Started my first little business when I was nine, I was quite an entrepreneurial kid.
Besides unlimited income potential, I love the freedom of being my own boss… I get to work where I want, whenever I want, without anyone telling me what to do or when I can take days off.
There’s nothing like it.
To me, this kind of freedom is priceless.
What triggered it for you?
I fell in love with personal development in my teenage years, and happened to read a couple self-help books from Dale Carnegie, Napoleon Hill, Tony Robbins, Robert Kiyosaki, etc. They completely changed my life.
I think that’s a common thing in hustlers. You just broke down the holy grail right there.
Yes. If you read any book from the authors I’ve just mentioned, you will realize a common theme that MINDSET is everything. It is literally the foundation to success, not how much resources you have or who you know.
I truly believe the life you’ve always wanted begins with your mindset. Despite having a university degree in Entrepreneurship & Marketing, I am now making a living with my online businesses, and also dabbling in investing.
What’s your goal with your page?
Although I don’t consider myself as being successful or an expert yet to tell people how or what to think, but my goal with this page is to hopefully inspire and influence people’s mindset in a positive way. In turn, helping them achieve whatever goals they have in life.
You have over 1M followers. People are loving your content. And everyone wants to know: How?! How do you grow an account like this?
I am proud to say that I’ve never used any shady tactics or bots to grow my IG account. Everything is 100% organic growth. Besides that, you also need high quality content that people want to see.
Like any social platform, you must understand the platform algorithm and work with it. That’s my biggest secret…
In part II of this article, Dave breaks down exactly HOW he selects his content and the secret sauce behind the engagement.
This Guy Co-Built A $4B Company In Four Years - And He Only Works 7 Hours A Day
Cal Henderson is pretty badass.
As co-founder and Chief Technical Officer of Slack — arguably the single most crucial role in any startup — Henderson has helped build a product from zero users to four million daily in just over three years.
About a year ago (cue Shmoney Dance!), Slack announced they’d raised $200 million in its fourth round of venture capital, putting the software at a WHOPPING $3.8B valuation.
And unlike many all-time greats on #TeamNoSleep (think Leo DaVinci, Thomas Edison and Vince McMahon) — and the modern ones who call for 95-hour work weeks — this dude actually puts his Z’s atop his to-do list.