Let me prove it to you…
Let’s say if you want to sell any product or service on the internet and there are no written words on the landing page that can tell about your product or services…
Now, Do you expect someone to buy your product or services?
The answer is no: why?
Because there is no communication between you and the customer…
and It’s similar to a Salesman who has a product but he is not communicating with his prospect…
Guess What? You can’t sell anything this way…
As a Salesman you need to Communicate with your prospect and you need to tell everything about your product, and how your product can help them and can make their life easier…Right?
And the same rule applies on the Internet…
On the Internet, the only possible way to do a Communication is Copywriting…
Whether it’s a Video Copywriting Script, written or anything else…Everything needs copy!
So You need to Master the Art of Communication if you want to sell anything Online…
The Importance of Copywriting
Think about a Salesman, a salesman can have an average product but if he knows how to sell something and how to Communicate with others…he can sell anything
But if he doesn’t know how to communicate and how to sell, then It doesn’t matter how good his product is…he can’t sell.
So this is Exactly why you need a good copy to sell your products or services.
So Basically Copywriting is Nothing but the Art of Communication Through your Written words…
Here are a few bullet points that define Copywriting
- The Written words that draw people In…
- It opens up their imagination…
- It brings out emotion…
- It makes it possible for the consumer to relate to the salesperson…
And that’s what is all about – Relating
And every marketer must need to know at least the basics of Copywriting…even if you are outsourcing.
Where we use the Copywriting?
The Answer is everywhere you need to communicate with your customers…
- The written Sales Letter
- The Video Sales Letter
- The Webinar
- Ads Copy
You see, Copy is everywhere, the website, the product description, Book Titles, etc
And You Must need to know that Copywriting is NOT the same thing as writing content.
They Both are Different
Copywriting Vs Content Writing
When writing Content, the goal is to teach, educate and give People Information.
This is Not the goal when writing copy
When writing copy, the goal is to build the relationship, trust, to pump them up, get them excited and convince them they need to click.
Copywriting Vs Content Writing
Our Responsibility to keep their attention Vs their Responsibility to keep their attention
Convincing/Influencing Vs Teaching
Now Let’s look at this 5 – Step Copywriting System
The 5 Step Copywriting Formula
This is the proven Formula that Every Good Copywriter uses to write a good copy
And anyone who follows this will be able to write great copy every time.
1 – Introduction
2 – The Story
3 – The Content
4 – The Transition
5 – The Pitch
Now Let’s Master These Step by Step
Perfect! Here we go…
Step 1. Introduction
The Introduction is the #1 Important part of your copy…
Yes, you’ve heard it correctly…It’s the #1 Important part of your copy.
Because the Introduction is the First Line that your Reader sees, and you need to write something that draws their attention and attracts them to read your full copy. If it fails to do this, everything else is useless…because the reader can Instantly click on the back button and go out.
So Let’s Clear the Purpose of Copywriting again – The Purpose of Introduction is to tell them why they should read your copy…
The goal is to capture their attention and here are a few points to do that…
- Tell them ‘What’ NOT the ‘How’
- While writing the Headline keep this in mind to tell the what, what’s in it for them, what the product or offer can do for them.
- Give them a Convincing enough “what” and they will want to know the “How” enough to Buy.
For Example – How to Ditch your Boring 9 to 5 Job and Earn 7 Figure Income using just your Laptop.
Now this headline gets the attention of those who want to quit their job…
So they will definitely go read to find out ‘How’
And once they are hooked by the headline, tell them a Story…
Step 2. The Story
Storytelling is one of the greatest marketing strategies ever to sell something and to build a connection and trust. Because everyone can understand the story and can relate to a story.
But You need to present a story in such a way so that your readers or prospect can connect with you…
Here’s something that you need to keep in mind…
- People don’t buy products. People buy the story… people buy what is behind that product – The Brand or the Person.
- The Purpose of the story is to Connect with People and to build trust.
- To Bring out their emotions, because people make buying decisions based on emotions.
So You need to present a story in such a way that people can relate to you. And you need to bring out their emotions.
Once the story is over, The Next Step is…
Step 3: The Content
At this point, your customers want to know more…
They want to know if your product is a good fit for them or not and whether you are the right person to sell the product or not!
So the Goal of the content is to prove that there is no other option than this product!
And To Accomplish This, the content must provide value and to make them feel that they need this product to change their life…
In the Content, we need to show the statistics, facts that can blow their mind.
For Example; Again the same headline
– How to Ditch your 9 to 5 Boring Job and Earn 7 Figure Income Just Using your Laptop…
So In content, you need to prove to them; Why Job is Bad for them, and Why Job Economy is dying and some more statistics…and the Solution
and if you can do that…and can convince them, they are sold…
Now let’s look at the next step…
Step 4. The Transition
At this point of time, you need to give them a simple and logical reason why you are asking for money…
Because In the last 3 steps, you have provided so much free value…and you have built a relationship with them.
So now you need to give them a simple reason…why Money!
You simply can’t say that Buy this product because I am selling…No!
You need to give them a logical reason, that this is your mission, you are building your legacy and this product is a part of it. Or whatever the reason that you have!
Then Move on to the Final Step
Step 5; The Pitch
The Purpose of the Pitch is not to sell, selling is already done in content, this is where you confirm the sale…
And How to Confirm the sale?
Showing them that the Provided Value is greater than the price.
You need to show them everything that you are giving in exchange of money…
Give them a completely irresistible offer and that’s it.
For Example – If your Product Cost $1, then show them that they are getting the value of $10 or more.
Finally, I congratulate you for Going through the 5 step Process of Copywriting!
Now, Start Implementing these steps to Boost your Conversion!
But Wait, aren’t you curious to know about me?
Hi, I am Durvesh Yadav,
also known as (@10xmentor) 20 year Kid, Social Media Influencer And Digital Entrepreneur, I help Digital Coaches To Scale their Online Business Using My Copywriting and Marketing Skills.
Thank for Reading this, I hope it will help you to make more money online.