Let me prove it to you…
Let’s say if you want to sell any product or service on the internet and there are no written words on the landing page that can tell about your product or services…
Now, Do you expect someone to buy your product or services?
The answer is no: why?
Because there is no communication between you and the customer…
and It’s similar to a Salesman who has a product but he is not communicating with his prospect…
Guess What? You can’t sell anything this way…
As a Salesman you need to Communicate with your prospect and you need to tell everything about your product, and how your product can help them and can make their life easier…Right?
And the same rule applies on the Internet…
On the Internet, the only possible way to do a Communication is Copywriting…
Whether it’s a Video Copywriting Script, written or anything else…Everything needs copy!
So You need to Master the Art of Communication if you want to sell anything Online…
The Importance of Copywriting
Think about a Salesman, a salesman can have an average product but if he knows how to sell something and how to Communicate with others…he can sell anything
But if he doesn’t know how to communicate and how to sell, then It doesn’t matter how good his product is…he can’t sell.
So this is Exactly why you need a good copy to sell your products or services.
So Basically Copywriting is Nothing but the Art of Communication Through your Written words…
Here are a few bullet points that define Copywriting
- The Written words that draw people In…
- It opens up their imagination…
- It brings out emotion…
- It makes it possible for the consumer to relate to the salesperson…
And that’s what is all about – Relating
And every marketer must need to know at least the basics of Copywriting…even if you are outsourcing.
Where we use the Copywriting?
The Answer is everywhere you need to communicate with your customers…
- The written Sales Letter
- The Video Sales Letter
- The Webinar
- Ads Copy
You see, Copy is everywhere, the website, the product description, Book Titles, etc
And You Must need to know that Copywriting is NOT the same thing as writing content.
They Both are Different
Copywriting Vs Content Writing
When writing Content, the goal is to teach, educate and give People Information.
This is Not the goal when writing copy
When writing copy, the goal is to build the relationship, trust, to pump them up, get them excited and convince them they need to click.
Copywriting Vs Content Writing
Our Responsibility to keep their attention Vs their Responsibility to keep their attention
Convincing/Influencing Vs Teaching
Now Let’s look at this 5 – Step Copywriting System
The 5 Step Copywriting Formula
This is the proven Formula that Every Good Copywriter uses to write a good copy
And anyone who follows this will be able to write great copy every time.
1 – Introduction
2 – The Story
3 – The Content
4 – The Transition
5 – The Pitch
Now Let’s Master These Step by Step
Perfect! Here we go…
Step 1. Introduction
The Introduction is the #1 Important part of your copy…
Yes, you’ve heard it correctly…It’s the #1 Important part of your copy.
Because the Introduction is the First Line that your Reader sees, and you need to write something that draws their attention and attracts them to read your full copy. If it fails to do this, everything else is useless…because the reader can Instantly click on the back button and go out.
So Let’s Clear the Purpose of Copywriting again – The Purpose of Introduction is to tell them why they should read your copy…
The goal is to capture their attention and here are a few points to do that…
- Tell them ‘What’ NOT the ‘How’
- While writing the Headline keep this in mind to tell the what, what’s in it for them, what the product or offer can do for them.
- Give them a Convincing enough “what” and they will want to know the “How” enough to Buy.
For Example – How to Ditch your Boring 9 to 5 Job and Earn 7 Figure Income using just your Laptop.
Now this headline gets the attention of those who want to quit their job…
So they will definitely go read to find out ‘How’
And once they are hooked by the headline, tell them a Story…
Step 2. The Story
Storytelling is one of the greatest marketing strategies ever to sell something and to build a connection and trust. Because everyone can understand the story and can relate to a story.
But You need to present a story in such a way so that your readers or prospect can connect with you…
Here’s something that you need to keep in mind…
- People don’t buy products. People buy the story… people buy what is behind that product – The Brand or the Person.
- The Purpose of the story is to Connect with People and to build trust.
- To Bring out their emotions, because people make buying decisions based on emotions.
So You need to present a story in such a way that people can relate to you. And you need to bring out their emotions.
Once the story is over, The Next Step is…
Step 3: The Content
At this point, your customers want to know more…
They want to know if your product is a good fit for them or not and whether you are the right person to sell the product or not!
So the Goal of the content is to prove that there is no other option than this product!
And To Accomplish This, the content must provide value and to make them feel that they need this product to change their life…
In the Content, we need to show the statistics, facts that can blow their mind.
For Example; Again the same headline
– How to Ditch your 9 to 5 Boring Job and Earn 7 Figure Income Just Using your Laptop…
So In content, you need to prove to them; Why Job is Bad for them, and Why Job Economy is dying and some more statistics…and the Solution
and if you can do that…and can convince them, they are sold…
Now let’s look at the next step…
Step 4. The Transition
At this point of time, you need to give them a simple and logical reason why you are asking for money…
Because In the last 3 steps, you have provided so much free value…and you have built a relationship with them.
So now you need to give them a simple reason…why Money!
You simply can’t say that Buy this product because I am selling…No!
You need to give them a logical reason, that this is your mission, you are building your legacy and this product is a part of it. Or whatever the reason that you have!
Then Move on to the Final Step
Step 5; The Pitch
The Purpose of the Pitch is not to sell, selling is already done in content, this is where you confirm the sale…
And How to Confirm the sale?
Showing them that the Provided Value is greater than the price.
You need to show them everything that you are giving in exchange of money…
Give them a completely irresistible offer and that’s it.
For Example – If your Product Cost $1, then show them that they are getting the value of $10 or more.
Finally, I congratulate you for Going through the 5 step Process of Copywriting!
Now, Start Implementing these steps to Boost your Conversion!
But Wait, aren’t you curious to know about me?
Hi, I am Durvesh Yadav,
also known as (@10xmentor) 20 year Kid, Social Media Influencer And Digital Entrepreneur, I help Digital Coaches To Scale their Online Business Using My Copywriting and Marketing Skills.
Thank for Reading this, I hope it will help you to make more money online.
7 Incredibly Effective Tips To Get Fit In The Office
Not only do we spend most of our day within the confinement of our workspace, but we also spend most of our life there. Our schedules are basically built around our work life.
Before we can decide to go out for the night or take a vacation, we check our work schedule.
The influence of our work life has a ton of impact on how we live. If you love your job, you’re about to love it even more. And if you don’t—and let’s face it, a lot of us don’t—you just might have a reason to now.
By incorporating the tips in this article, you’ll have something to look forward to each day. Here are seven effective tips to get fit in the office.
1. Get an accountability partner
You may not feel like doing the things you know you should be doing to achieve the goals you have set for yourself. Don’t wait for the feeling of “I don’t feel like it” to go away. The truth is, that feeling may last for a few days or even weeks.
Get yourself a reliable accountability partner. An accountability partner can make a night and day difference in your ability to get started with your journey and remain consistent.
Structure is imperative in order to see what you need to focus on. Create a plan, follow it, review your progress or lack thereof, and refine your plan to meet your needs.
2. Talk to a friend/co-worker who has similar goals as yourself
If your prospective accountability partner has already begun their journey, this is even better but it’s not necessary.
Take a few minutes during your break and share your health and fitness goals with each other, set specific dates and times when you meet up (even in the office) and perform basic exercises, stretches, and eat healthy lunches/snacks.
Encourage each other to continue these efforts on the weekends or holidays. Set milestones such as meeting with each other three times per week or walking up three flights of steps.
3. Focus on accumulative exercise
Being in the gym for two hours every day is not necessary in order to achieve exceptional levels of fitness and health.
Many do not realize the extreme consequences of inactivity and that may be why the need to exercise is not made a priority.
A study by the University of Cambridge states that walking 20 minutes daily can reduce the chance of early death. Deaths related to lack of physical fitness were found to be the case in over 300,000 European men and women. That’s twice the amount of deaths caused by obesity. We can conclude that small consistent actions result in big long term results.
4. Move a little
Is being inactive really a big deal? More often than not, we wait until a doctor informs us of our need to change our habits in order to reverse the onset of chronic diseases.
Inactivity increases the risk of coronary artery disease, non-insulin-dependent diabetes, osteoporosis, malignancies (of the colon, prostate, testicle, female reproductive tract, breast) and even the alteration of your mental state, such as anxiety and depression.
You’re likely familiar with one or two diseases mentioned above. These diseases can cause the quality of life to deteriorate. The solution needed in order to prevent these possibly fatal diseases is to begin regular exercise.
5. Get started. Start by exercising for at least 30 minutes per day
Accumulative exercise is a solid strategy if you don’t have large time blocks to perform exercise. Do smaller bouts of frequent exercise throughout the day.
Having a structure to follow makes this task easier. An example of accumulative exercise would be performing 15 bodyweight squats three or four times a day, four to five times per week.
6. Stand instead of sitting
The amount of time spent sitting while at work is doing far more damage to our health than we realize. If you have the ability to stand while at work, you should certainly be taking advantage of this.
A study published in the Journal of Physical Activity and Health stated their findings from the difference in caloric expenditure in sitting versus standing desks.
These were the results. “Results indicate a significant increase in caloric expenditure in subjects that were standing at a standing classroom desk compared with sitting at a standard classroom desk.” Prolonged sitting contributes to the manifestation of chronic diseases, numerous studies support this statement.
Even if you do not have access to a standing desk, you should work in intervals. Set a timer or use an app like ‘BeFocused’ to remind yourself when to stand up. All you need is a minute or two in order to get the blood flowing and muscles loosened.
7. Participate in a Wellness Program
Out of all the listed tips, this one takes the cake and yes you can eat it too. Nearly 90% of workplaces with 50 employees or more deploy some sort of health awareness program.
The focus of these programs is to create awareness surrounding health issues, minimize health risks, improve activity, etc. The main objective of these programs is usually to improve company culture, reduce health care costs, and improve employee morale.
If you’re an employee, ask your employer if they have an existing wellness program and find out how you can participate. If you’re an employer, I encourage you to seek ways to incorporate a wellness program into your organization. Organizations like Business Body Elite provide free resources to help you implement a wellness program.
Net Operating Income (NOI), Explained
Goes without saying, if you’re a new landlord, there are some metrics you just have to know. And if this is the most important metric to master, this one may be the most important, period…
(Pause for dramatic effect…)
Whether it’s vetting, buying or managing real estate, NOI—short for Net Operating Income—is arguably the most crucial metric for real estate investors.
NOI is simply your net profits from rental income, after your expenses are paid. Here’s why it matters and why it’s more important than you think.
Your bottom line
When you have a rental property, your end game is to make a profit. You get your rental income. Deduct your operating expenses like maintenance, repairs and so on. Now you have your net operating income, which is your bottom line.
Net operating income is real estate’s equivalent to corporate finance’s EBIT. Here’s how it looks:
NOI = all revenue from the property – all operating expenses
It’s a simple enough formula, but there are ways you can manage it.
In business, there are two ways to increase profits. 1) Increase revenue. 2) Decrease expenses.
Simple enough, right? With rental income, there’s only so much you can do to increase revenue. So managing your OPEX is a basic but extremely important metric to monitor — and very often the hack for value-add investors to unlock crazy profits.
Here’s the real beauty of NOI. Unlike single-family properties, the value of income-producing real estate (using the cap rate formula) is derived directly from the net income you can squeeze from it. Not supply and demand. Not the market. Not the S&P. Not bubbles. None of that.
“Net Worth Hacking”
In other words, if you manage your NOI, you can literally enhance your asset’s value. This is at the core of the value-add strategy. This New Jersey group bought a building for $57 million, hacked the NOI through upgrades and management, and BOOM! Sold it three years later for $101 M’s.
Shopping For Homes? 5 Low Down Payment Options You Need To Consider
Home prices are hitting new highs so lots of folks are looking to snag an affordable home before it’s too late.
Here’s where a variety of low down payment options come in handy. But beware! They could come with a high price tag in terms of interests rates. Here are five you need to know.
(Here’s a comprehensive list by state.)
1. New American Funding
One of the features the lender offers is the flexibility for payment depending on the life of the mortgage. The buyer may also qualify for reduced rates, and down payments could go as low as 3%.
The Chase DreaMaker plan offers buyers the option to fund their entire down payment from any external sources – be it grants or gifts. It also provides low down payment – touching nearly 3%, and reduced insurance rates.
The Neighborhood Assistance Corporation of America runs through each request to determine the rates and down payment amount. What’s more, they don’t change any additional fees and your credit score is not tied to your interest rate.
Their Professional Loan plan is targeted specifically at buyers who have the potential for income growth over time. They have the option to provide almost zero down payment if you have a credit score of over 720.
5. Bank of America
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