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EXCLUSIVE: World Cup Star Reveals His No. 1 Investment Strategy (And It’s Brilliant)

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A month and change since the FIFA World Cup ended, Danish soccer star Martin Braithwaite is ballin’ out in the UK, kicking goals, ass and taking names.

Fresh off a successful World Cup berth in Russia, Braithwaite, 27, played all four games for Denmark before eventually losing by penalties to World Cup runner-ups Croatia in a dramatic thriller.

Since returning to work, at the time of this interview, Braithwaite’s scored three goals in four games and his squad sits at the lead in the English Championship.

 

But despite his impressive kick game, Braithwaite’s actually making some pretty scores off the pitch.

In addition to co-founding a French clothing line, Braithwaite’s holds stakes in startups, in addition to being a partner in a number of real estate developments in New York City and Philadelphia.

It’s no secret athletes tend to blow their money post-retirement. So we sat down with Braithwaite to get the soccer star’s take on investments, what he looks for, and his favorite deal to date.

WealthLAB: What up, Champ.

Braithwaite: Chillin’.

WealthLAB: Let’s get right to it. You’ve always been into business. You have a number of interests off the field. Where does this interest come from?

Braithwaite: I come from a business family. My aunt is a successful broker in my hometown. My grandfather is a very successful businessman; so are his brothers. And I also know there’s a limited window to make money from football.

WealthLAB: What’s your favorite deal at the moment?

Braithwaite: Probably my New York real estate. We invested last year and the portfolio’s 4x’d since then. We’re doing the first smart home development in Jersey City, as well as a historic high rise in one of the neighborhoods over there. Our clothing line [Trente] is also doing super well at the moment, all online sales.

WealthLAB: I’m sure you get pitched a bunch of crazy s*** all the time. What’s the craziest deal someone asked you to invest in?

Braithwaite: Some guys in Miami asked me to invest in concerts, said I’d get my money back 10x. Then you have the classic ones like restaurants. Tons of stupid shit.

WealthLAB: What do you look for in a deal? And what’s your favorite investment?

Braithwaite: You always wanna look at the people first and foremost, you know that.

WealthLAB: Right.

Braithwaite: So that’s really the key thing — have they had successful exits in the past? Have they been successful in their field? But more than anything, I make sure I structure any deal in a way that a) they have skin in the game, b) there’s an underlying asset that will retain value, and c) their earnings are contingent on performance.

WealthLAB: How so?

Braithwaite: Well, on the value part, some app for instance will have crazy valuations based on what they think they will do.  say we have a real estate deal. If we invest in something we’re not managing, the manager’s bonus has to come when my side gets paid. That way you’re protected.

WealthLAB: What’s next for you? As far as business?

Braithwaite: On the sport side, my goal is to make my team better and win every week. But the ultimate goal, from a business standpoint, is to make more money off the field than on it. We already see what happens to athletes when they retire; it’s not a pretty sight. Like I said earlier, we have a short window to make money so it’s all about setting the family up for the future, both on and off the pitch.

Business

How I run a $300M+ business from the beach…(and how you can TOO!)

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Yes, you read that right.

If there’s anything the pandemic taught us, it’s that the paradigm of “office” and “workspace” has been shaken to its CORE.

Universities are teaching via Zoom, court dates are done virtually, FULLY REMOTE businesses are valued at $1B+, and legitimate Inc. 5000 startups are run from…wherever. 📲

This is my office for the day…

I am actually running our business from the beach, typing this from here.

It’s 4:28 pm CET, which means it’s 10:28 am EST and I am CRUSHING my to-do list.

(And the team will continue to crush it while I’m asleep. That’s the 🗝)

So how did we get here? 

We launched NYCE and our mission to create 100,000 millionaires in March, 2020…just as the global COVID-19 lockdown happened. 😳

As a result, we shut down our main office and set EVERYTHING up to run remotely…

SMOOTHLY! And a system that allows us to outperform competition by 200%. (You can build this system, too. More on this in a second.)

Here’s what we were able to do since then:

  • Gained 6M+ followers across all platforms 📈
  • Add 1500+ new apartments to the portfolio 🤑
  • Grow to $300M in real estate 🚀
  • 105% investor returns 🎉
  • 700K+ community members 🤝

And here’s the best part…

Having team members in all the main time zones gives us a 24-hour work cycle vs. 9-5/eight-hour on-the-clock performance.

This means we get 3x the productivity of a similar company. 🔥

Let me repeat that…3x PRODUCTIVITY vs. our competitors.

Meanwhile our project management software grants us 24-hour TEAM-WIDE connectivity that tracks all tasks and lets us know if productivity dips even a little bit.

There is ALWAYS someone senior awake. It could be Martin in Barcelona…Nat in New York…Vineet & Arif in New Delhi.

All the while giving YOU GUYS wealth hacks and daily content. 🔥

OK, so how can you do it?!

Well, the first step is to have an actual side hustle you’re launching. Not just an idea, a validated business.

MAJOR KEY: Do NOT spend money until you’ve made your FIRST DOLLAR! 🗝🗝🗝🗝

(You can catch a replay Business Launch masterclass here and see TRIBE member Nessa launched her business on the spot and got her first $45K client shortly after.)

One of the easiest ways to start is with Airbnb—you can start that in 10 minutes. Literally. (Here’s a guide if you need it.)

Once you have your business, you build a virtual infrastructure (you really just need two softwares, which are FREE), manage the team accordingly and run the business from there.

I’m gonna put together a step-by-step video breakdown this weekend inside the new TRIBE U on the FIVE key things you need to do this for YOURSELF. 💵 💎

From what software to use, how to build a team, how to keep.

In the meantime, drop a comment if you’re ready to build some wealth and any questions if you want more…

Let’s get to work. 🙌

PS: If you can’t be bothered with video and just wanna get to work, we’re hosting a TRIBE U workshop that will help you get this process started on the spot. It’s $479 $49. 🔥

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Wealth Hacks

Wealth-Building Conference Headed to Philly This Summer

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Senator Sharif Street and Temple University are bringing community wealth-building to North Philadelphia with a big conference.

Co-hosted by fintech NYCE, the Senator’s office announced its inaugural WealthCon event July 23, 2022, at Temple University’s main campus.

Closing the racial wealth gap is a major challenge we face in creating a fair and inclusive society,” said Street, who represents the Third Senatorial District of Philadelphia, one of the poorest communities in America, “Investing in people is how we elevate communities with a history of divestment and educating folks on financial literacy is a critical step toward that goal.”

WealthCon is a community-first experience dedicated to providing direct access to wealth-building programs across Pennsylvania.“

We’re a big advocate of NYCE’s mission of wealth equality and are excited to help address some of the grave issues that have impacted the communities for decades,” Street said.

More than 1000 Pennsylvanians, including officials from state, local, and federal governments, will attend WealthCon, including leaders in housing, lending, education, and community development.

The conference will offer panels and keynote conversations, covering the latest opportunities in real estate investing, financial literacy (including stocks, NFTs, cryptocurrency), retirement planning, public safety, entrepreneurship, and more.

“Financial literacy is critical to long-term community building,” NYCE CEO Philip Michael said. “We’re excited to make that available to everyone.”

The evening will conclude with cocktails and networking at the invite-only VIP dinner honoring WealthCon’s Innovators of 2022.

Innovators are recognized for their commitment to closing the wealth gap in America, both within their communities and beyond. (To submit your candidate for this year’s Innovators Award, please email .)

Tickets are free for members of the community. All ages are welcome.

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Wealth Hacks

Net Operating Income (NOI), Explained

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Goes without saying, if you’re a new landlord, there are some metrics you just have to know. And if this is the most important metric to master, this one may be the most important, period…

(Pause for dramatic effect…)

The NOI.

Whether it’s vetting, buying or managing real estate, NOI—short for Net Operating Income—is arguably the most crucial metric for real estate investors.

NOI is simply your net profits from rental income, after your expenses are paid. Here’s why it matters and why it’s more important than you think.

Your bottom line

When you have a rental property, your end game is to make a profit. You get your rental income. Deduct your operating expenses like maintenance, repairs and so on. Now you have your net operating income, which is your bottom line.

The Net Operating Formula

Net operating income is real estate’s equivalent to corporate finance’s EBIT. Here’s how it looks:

NOI = all revenue from the property – all operating expenses

It’s a simple enough formula, but there are ways you can manage it.

Managing OPEX

In business, there are two ways to increase profits. 1) Increase revenue. 2) Decrease expenses.

Simple enough, right? With rental income, there’s only so much you can do to increase revenue. So managing your OPEX is a basic but extremely important metric to monitor — and very often the hack for value-add investors to unlock crazy profits.

Valuation

Here’s the real beauty of NOI. Unlike single-family properties, the value of income-producing real estate (using the cap rate formula) is derived directly from the net income you can squeeze from it. Not supply and demand. Not the market. Not the S&P. Not bubbles. None of that.

“Net Worth Hacking”

In addition to your real estate investing hacks, if you manage your NOI, you can literally enhance your asset’s value. This is at the core of the value-add strategy. This New Jersey group bought a building for $57 million, hacked the NOI through upgrades and management, and BOOM! Sold it three years later for $101 M’s.

To know more about real estate hackmoney tips, and building generational wealth, subscribe to wealth lab and learn how to bust through the barriers preventing you from becoming a millionaire.

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