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How Kylie Jenner Turned Her Insecurities Into A Billion-Dollar Empire

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Vimeo: Kylie Jenner x Takashi Murakami Promo

There’s a lot more to Kylie Jenner than meets the eye.

From afar, she looks just like another Instagram influencer happy to trade her TV fame for social media notoriety.

Many who don’t know her well have been quick to throw hate comments at her all across the web.

Others call her a fake, or worse. They say she would not be where she is today if it had not been because of her fame-obsessed family, and her mother, in particular, engineering everything for her.

In reality, however, Kylie Jenner is a business genius. None of her success just fell into her lap, at least, not quite like that.

Her half-sister Kim Kardashian West had this to say in defence of her younger sibling:

“It’s not like that was handed to her. She figured that all out. I mean, we all have.”

Kim knows, because she has faced off the same accusations about fame and success.

From Zero To A Billion

From 2015 to 2018, Kylie Jenner took her cosmetics business, Kylie Cosmetics, from zero to over a billion dollars’ valuation in just three short years.

Here’s the inside scoop on how this young female billionaire made her fortune at just the age of 21.

Kylie was born in Los Angeles, California in 1997. Where her life differs from you and me is that she grew up practically in front of the TV cameras.

By age 10, she was making regular appearances on the hit reality show Keeping Up With The Kardashians.

It was a stressing time for a young girl who, self-confessedly, lacked confidence in front of the cameras.

“Ever since I was in sixth grade, I would wear purple eye shadow,” she told Forbes in an interview.

To help herself feel a bit more confident, she got into makeup, learning from what she had seen the makeup artists do in preparing her for show appearances.

Makeup became something of an obsession for Kylie, and it was soon paired with a growing social media following.

Her fans were quick to notice her enlarged lips, which stirred a controversy as young girls started doing the Kylie Jenner Lip Challenge to imitate her look. This involved placing their lips in a shot glass and then sucking the air out of the glass.

Kylie Takes Over The Cosmetics World

Kylie began teasing her Kylie Lip Kits across Instagram, SnapChat, and other social media. When she announced the launch online, the kits sold out in a matter of minutes.

She used $250,000 of her own money, saved from some prior modelling gigs, to finance the production of her kits.

Kylie brought on her mother to manage PR and finance, with the Shopify Plus platform handling sales. A private label company called Spatz Laboratories handles production, while Kylie’s staff consists of just a handful of full-time employees.

In 2016, Kylie Cosmetics did around $300 million in revenue, thanks to Kylie’s highly engaged fanbase of 18-24 year old women. By 2018, the company was valued at $800 million, a figure that went up to $900 million in early 2019.

By then, Kylie was officially a billionaire.

In the process, though, she has changed how the cosmetics world thinks about product and marketing. Other celebrities like Rihanna and Kim Kardashian have jumped on the bandwagon, releasing their own beauty products.

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Business

How I run a $300M+ business from the beach…(and how you can TOO!)

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Yes, you read that right.

If there’s anything the pandemic taught us, it’s that the paradigm of “office” and “workspace” has been shaken to its CORE.

Universities are teaching via Zoom, court dates are done virtually, FULLY REMOTE businesses are valued at $1B+, and legitimate Inc. 5000 startups are run from…wherever. 📲

This is my office for the day…

I am actually running our business from the beach, typing this from here.

It’s 4:28 pm CET, which means it’s 10:28 am EST and I am CRUSHING my to-do list.

(And the team will continue to crush it while I’m asleep. That’s the 🗝)

So how did we get here? 

We launched NYCE and our mission to create 100,000 millionaires in March, 2020…just as the global COVID-19 lockdown happened. 😳

As a result, we shut down our main office and set EVERYTHING up to run remotely…

SMOOTHLY! And a system that allows us to outperform competition by 200%. (You can build this system, too. More on this in a second.)

Here’s what we were able to do since then:

  • Gained 6M+ followers across all platforms 📈
  • Add 1500+ new apartments to the portfolio 🤑
  • Grow to $300M in real estate 🚀
  • 105% investor returns 🎉
  • 700K+ community members 🤝

And here’s the best part…

Having team members in all the main time zones gives us a 24-hour work cycle vs. 9-5/eight-hour on-the-clock performance.

This means we get 3x the productivity of a similar company. 🔥

Let me repeat that…3x PRODUCTIVITY vs. our competitors.

Meanwhile our project management software grants us 24-hour TEAM-WIDE connectivity that tracks all tasks and lets us know if productivity dips even a little bit.

There is ALWAYS someone senior awake. It could be Martin in Barcelona…Nat in New York…Vineet & Arif in New Delhi.

All the while giving YOU GUYS wealth hacks and daily content. 🔥

OK, so how can you do it?!

Well, the first step is to have an actual side hustle you’re launching. Not just an idea, a validated business.

MAJOR KEY: Do NOT spend money until you’ve made your FIRST DOLLAR! 🗝🗝🗝🗝

(You can catch a replay Business Launch masterclass here and see TRIBE member Nessa launched her business on the spot and got her first $45K client shortly after.)

One of the easiest ways to start is with Airbnb—you can start that in 10 minutes. Literally. (Here’s a guide if you need it.)

Once you have your business, you build a virtual infrastructure (you really just need two softwares, which are FREE), manage the team accordingly and run the business from there.

I’m gonna put together a step-by-step video breakdown this weekend inside the new TRIBE U on the FIVE key things you need to do this for YOURSELF. 💵 💎

From what software to use, how to build a team, how to keep.

In the meantime, drop a comment if you’re ready to build some wealth and any questions if you want more…

Let’s get to work. 🙌

PS: If you can’t be bothered with video and just wanna get to work, we’re hosting a TRIBE U workshop that will help you get this process started on the spot. It’s $479 $49. 🔥

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Wealth Hacks

Wealth-Building Conference Headed to Philly This Summer

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Senator Sharif Street and Temple University are bringing community wealth-building to North Philadelphia with a big conference.

Co-hosted by fintech NYCE, the Senator’s office announced its inaugural WealthCon event July 23, 2022, at Temple University’s main campus.

Closing the racial wealth gap is a major challenge we face in creating a fair and inclusive society,” said Street, who represents the Third Senatorial District of Philadelphia, one of the poorest communities in America, “Investing in people is how we elevate communities with a history of divestment and educating folks on financial literacy is a critical step toward that goal.”

WealthCon is a community-first experience dedicated to providing direct access to wealth-building programs across Pennsylvania.“

We’re a big advocate of NYCE’s mission of wealth equality and are excited to help address some of the grave issues that have impacted the communities for decades,” Street said.

More than 1000 Pennsylvanians, including officials from state, local, and federal governments, will attend WealthCon, including leaders in housing, lending, education, and community development.

The conference will offer panels and keynote conversations, covering the latest opportunities in real estate investing, financial literacy (including stocks, NFTs, cryptocurrency), retirement planning, public safety, entrepreneurship, and more.

“Financial literacy is critical to long-term community building,” NYCE CEO Philip Michael said. “We’re excited to make that available to everyone.”

The evening will conclude with cocktails and networking at the invite-only VIP dinner honoring WealthCon’s Innovators of 2022.

Innovators are recognized for their commitment to closing the wealth gap in America, both within their communities and beyond. (To submit your candidate for this year’s Innovators Award, please email .)

Tickets are free for members of the community. All ages are welcome.

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Wealth Hacks

Net Operating Income (NOI), Explained

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Goes without saying, if you’re a new landlord, there are some metrics you just have to know. And if this is the most important metric to master, this one may be the most important, period…

(Pause for dramatic effect…)

The NOI.

Whether it’s vetting, buying or managing real estate, NOI—short for Net Operating Income—is arguably the most crucial metric for real estate investors.

NOI is simply your net profits from rental income, after your expenses are paid. Here’s why it matters and why it’s more important than you think.

Your bottom line

When you have a rental property, your end game is to make a profit. You get your rental income. Deduct your operating expenses like maintenance, repairs and so on. Now you have your net operating income, which is your bottom line.

The formula

Net operating income is real estate’s equivalent to corporate finance’s EBIT. Here’s how it looks:

NOI = all revenue from the property – all operating expenses

It’s a simple enough formula, but there are ways you can manage it.

Managing OPEX

In business, there are two ways to increase profits. 1) Increase revenue. 2) Decrease expenses.

Simple enough, right? With rental income, there’s only so much you can do to increase revenue. So managing your OPEX is a basic but extremely important metric to monitor — and very often the hack for value-add investors to unlock crazy profits.

Valuation

Here’s the real beauty of NOI. Unlike single-family properties, the value of income-producing real estate (using the cap rate formula) is derived directly from the net income you can squeeze from it. Not supply and demand. Not the market. Not the S&P. Not bubbles. None of that.

“Net Worth Hacking”

In other words, if you manage your NOI, you can literally enhance your asset’s value. This is at the core of the value-add strategy. This New Jersey group bought a building for $57 million, hacked the NOI through upgrades and management, and BOOM! Sold it three years later for $101 M’s.

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