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How Kylie Jenner Turned Her Insecurities Into A Billion-Dollar Empire

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Vimeo: Kylie Jenner x Takashi Murakami Promo

There’s a lot more to Kylie Jenner than meets the eye.

From afar, she looks just like another Instagram influencer happy to trade her TV fame for social media notoriety.

Many who don’t know her well have been quick to throw hate comments at her all across the web.

Others call her a fake, or worse. They say she would not be where she is today if it had not been because of her fame-obsessed family, and her mother, in particular, engineering everything for her.

In reality, however, Kylie Jenner is a business genius. None of her success just fell into her lap, at least, not quite like that.

Her half-sister Kim Kardashian West had this to say in defence of her younger sibling:

“It’s not like that was handed to her. She figured that all out. I mean, we all have.”

Kim knows, because she has faced off the same accusations about fame and success.

From Zero To A Billion

From 2015 to 2018, Kylie Jenner took her cosmetics business, Kylie Cosmetics, from zero to over a billion dollars’ valuation in just three short years.

Here’s the inside scoop on how this young female billionaire made her fortune at just the age of 21.

Kylie was born in Los Angeles, California in 1997. Where her life differs from you and me is that she grew up practically in front of the TV cameras.

By age 10, she was making regular appearances on the hit reality show Keeping Up With The Kardashians.

It was a stressing time for a young girl who, self-confessedly, lacked confidence in front of the cameras.

“Ever since I was in sixth grade, I would wear purple eye shadow,” she told Forbes in an interview.

To help herself feel a bit more confident, she got into makeup, learning from what she had seen the makeup artists do in preparing her for show appearances.

Makeup became something of an obsession for Kylie, and it was soon paired with a growing social media following.

Her fans were quick to notice her enlarged lips, which stirred a controversy as young girls started doing the Kylie Jenner Lip Challenge to imitate her look. This involved placing their lips in a shot glass and then sucking the air out of the glass.

Kylie Takes Over The Cosmetics World

Kylie began teasing her Kylie Lip Kits across Instagram, SnapChat, and other social media. When she announced the launch online, the kits sold out in a matter of minutes.

She used $250,000 of her own money, saved from some prior modelling gigs, to finance the production of her kits.

Kylie brought on her mother to manage PR and finance, with the Shopify Plus platform handling sales. A private label company called Spatz Laboratories handles production, while Kylie’s staff consists of just a handful of full-time employees.

In 2016, Kylie Cosmetics did around $300 million in revenue, thanks to Kylie’s highly engaged fanbase of 18-24 year old women. By 2018, the company was valued at $800 million, a figure that went up to $900 million in early 2019.

By then, Kylie was officially a billionaire.

In the process, though, she has changed how the cosmetics world thinks about product and marketing. Other celebrities like Rihanna and Kim Kardashian have jumped on the bandwagon, releasing their own beauty products.

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Wealth Hacks

WEALTH HACK: 5 Apps That Give You Free Stuff (Even Money)

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Whoever said there’s no such thing as a free lunch was probably wrong. There are plenty of apps that will give you free stuff – everything from food (ironically beating the old saying), to money. Here are five apps that you can check out to bag some freebies.

1. Fish For Money

This fun app lets you bag a $15 gift card or get PayPal payments, if you can successfully catch a million pounds of fish.

2. Movie Money

Here’s an app that pays you to watch movies. What could be better? For every 1,200 points you earn watching movies,  you get $5 – either as Amazon gift cards or cashed out through PayPal.

Related: Shopping For Deals: 3 Things To Look Out For (And No, It’s Not Price)

3. Claim It!

If you’re residing in and around New York City, this app lets you bags LOTS of free stuff. This includes anything from movie tickets and video games, to handbags and gift cards.

4. AppBounty

If you’re someone who loves to spend time testing new apps, this app comes packed with perks. You bag anything from 500-1200 points for every app you download and test, which can later be converted to XBox Live Points or gift cards at iTunes and Amazon.

5. Cosign

This app rewards you every time you share information about the products you find. Once you tag the products and hit share, you’ll snag a 30% commission whenever a visitor clicks the link you shared. Better yet, you’ll be paid a higher commission once you’ve collected a required number of points.

 

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Wealth Hacks

7 Incredibly Effective Tips To Get Fit In The Office

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Not only do we spend most of our day within the confinement of our workspace, but we also spend most of our life there. Our schedules are basically built around our work life.

Before we can decide to go out for the night or take a vacation, we check our work schedule.

The influence of our work life has a ton of impact on how we live. If you love your job, you’re about to love it even more. And if you don’t—and let’s face it, a lot of us don’t—you just might have a reason to now.

By incorporating the tips in this article, you’ll have something to look forward to each day. Here are seven effective tips to get fit in the office. 

1. Get an accountability partner

You may not feel like doing the things you know you should be doing to achieve the goals you have set for yourself. Don’t wait for the feeling of “I don’t feel like it” to go away. The truth is, that feeling may last for a few days or even weeks.

Get yourself a reliable accountability partner. An accountability partner can make a night and day difference in your ability to get started with your journey and remain consistent. 

Structure is imperative in order to see what you need to focus on. Create a plan, follow it, review your progress or lack thereof, and refine your plan to meet your needs.

2. Talk to a friend/co-worker who has similar goals as yourself

If your prospective accountability partner has already begun their journey, this is even better but it’s not necessary. 

Take a few minutes during your break and share your health and fitness goals with each other, set specific dates and times when you meet up (even in the office) and perform basic exercises, stretches, and eat healthy lunches/snacks. 

Encourage each other to continue these efforts on the weekends or holidays. Set milestones such as meeting with each other three times per week or walking up three flights of steps.

3. Focus on accumulative exercise

Being in the gym for two hours every day is not necessary in order to achieve exceptional levels of fitness and health. 

Many do not realize the extreme consequences of inactivity and that may be why the need to exercise is not made a priority. 

A study by the University of Cambridge states that walking 20 minutes daily can reduce the chance of early death. Deaths related to lack of physical fitness were found to be the case in over 300,000 European men and women. That’s twice the amount of deaths caused by obesity. We can conclude that small consistent actions result in big long term results.

4. Move a little

Is being inactive really a big deal? More often than not, we wait until a doctor informs us of our need to change our habits in order to reverse the onset of chronic diseases. 

Inactivity increases the risk of coronary artery disease, non-insulin-dependent diabetes, osteoporosis, malignancies (of the colon, prostate, testicle, female reproductive tract, breast) and even the alteration of your mental state, such as anxiety and depression. 

You’re likely familiar with one or two diseases mentioned above. These diseases can cause the quality of life to deteriorate. The solution needed in order to prevent these possibly fatal diseases is to begin regular exercise. 

5. Get started. Start by exercising for at least 30 minutes per day

Accumulative exercise is a solid strategy if you don’t have large time blocks to perform exercise. Do smaller bouts of frequent exercise throughout the day. 

Having a structure to follow makes this task easier. An example of accumulative exercise would be performing 15 bodyweight squats three or four times a day, four to five times per week.

6. Stand instead of sitting

The amount of time spent sitting while at work is doing far more damage to our health than we realize. If you have the ability to stand while at work, you should certainly be taking advantage of this. 

A study published in the Journal of Physical Activity and Health stated their findings from the difference in caloric expenditure in sitting versus standing desks. 

These were the results. “Results indicate a significant increase in caloric expenditure in subjects that were standing at a standing classroom desk compared with sitting at a standard classroom desk.” Prolonged sitting contributes to the manifestation of chronic diseases, numerous studies support this statement. 

Even if you do not have access to a standing desk, you should work in intervals. Set a timer or use an app like ‘BeFocused’ to remind yourself when to stand up. All you need is a minute or two in order to get the blood flowing and muscles loosened.

7. Participate in a Wellness Program

Out of all the listed tips, this one takes the cake and yes you can eat it too. Nearly 90% of workplaces with 50 employees or more deploy some sort of health awareness program. 

The focus of these programs is to create awareness surrounding health issues, minimize health risks, improve activity, etc. The main objective of these programs is usually to improve company culture, reduce health care costs, and improve employee morale. 

If you’re an employee, ask your employer if they have an existing wellness program and find out how you can participate. If you’re an employer, I encourage you to seek ways to incorporate a wellness program into your organization. Organizations like Business Body Elite provide free resources to help you implement a wellness program.

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Wealth Hacks

Net Operating Income (NOI), Explained

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Goes without saying, if you’re a new landlord, there are some metrics you just have to know. And if this is the most important metric to master, this one may be the most important, period…

(Pause for dramatic effect…)

The NOI.

Whether it’s vetting, buying or managing real estate, NOI—short for Net Operating Income—is arguably the most crucial metric for real estate investors.

NOI is simply your net profits from rental income, after your expenses are paid. Here’s why it matters and why it’s more important than you think.

Your bottom line

When you have a rental property, your end game is to make a profit. You get your rental income. Deduct your operating expenses like maintenance, repairs and so on. Now you have your net operating income, which is your bottom line.

The formula

Net operating income is real estate’s equivalent to corporate finance’s EBIT. Here’s how it looks:

NOI = all revenue from the property – all operating expenses

It’s a simple enough formula, but there are ways you can manage it.

Managing OPEX

In business, there are two ways to increase profits. 1) Increase revenue. 2) Decrease expenses.

Simple enough, right? With rental income, there’s only so much you can do to increase revenue. So managing your OPEX is a basic but extremely important metric to monitor — and very often the hack for value-add investors to unlock crazy profits.

Valuation

Here’s the real beauty of NOI. Unlike single-family properties, the value of income-producing real estate (using the cap rate formula) is derived directly from the net income you can squeeze from it. Not supply and demand. Not the market. Not the S&P. Not bubbles. None of that.

“Net Worth Hacking”

In other words, if you manage your NOI, you can literally enhance your asset’s value. This is at the core of the value-add strategy. This New Jersey group bought a building for $57 million, hacked the NOI through upgrades and management, and BOOM! Sold it three years later for $101 M’s.

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