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This Ex-Tesla Engineer’s $33M Startup Wants To Kill Hangovers Forever—Here’s How He’s Doing It

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Hangovers: We all had them. They suck.

Hangovers come about when we drink more alcohol than our livers can handle, leading to a type of toxic acid buildup. Along with dehydration. And headaches from hell. 

So now, one ambitious Facebook and Tesla alum wants to kill hangovers forever—and he’s got big VC money behind him. 

Since launching out of Silicon Valley in 2017, fueled by his hangover killer “Morning Recovery,” generating $13M in revenue en route to a whopping $33M valuation.

And the mission is now to kill hangovers. Forever.

How do you kill hangovers?!

With the help of a UCLA researcher publishing papers on herbal remedies for hangovers, along with other tech engineer friends, they created their own formula.

And it’s worked. Big time. 

According to Business Insider, the product sold a whopping $1M in under three months of launching.  

That’s not a typo.

But…how?

During a long trip to Korea, Sisun Lee was partying every night, then working the next morning, hangover or not. Which led to the idea that hangovers could be managed.

“My friends would go to work the next day and they would swear by these hangover drinks with an herbal base,” Lee told TechCrunch last year.

He tried it on his friends at Tesla plus his former co-workers at Facebook. 

“I was basically getting drunk every single night,” Sisun told Business Insider, seemingly immune to hangovers. “I wondered, did I not drink enough?”

A Toronto VC put it on Product Hunt—a website that helps launch new products—where it immediately shot to No. 2, with 10K people signing up to try it. 

So what is More Labs? 

His company More Labs is a FDA-compliant (pretty big deal) biohacking beverage startup, which produces various productivity, health and hydration products. 

Think Limitless meets Gatorade without the sugar. (With FDA approval.)

On the heels of the crazy launch, Sisun raised a small seed round to bankroll production, forcing him to quit his Tesla gig. 

And it became increasingly obvious that he had to quit his job and give running this company a try.

“Leaving Tesla was a very tough decision. If I could have done both, I would have,” he said

Aqua+…

This week, Sisun Lee, founder of More Labs, is launching Aqua+, a water product designed to make you hydrate faster. 

On the heels of success of More Labs’ flagship product Morning Recovery, Sisun’s next product is designed to help you hydrate faster than water…without the sugar.

Basically water on steroids…hence Aqua+. (Aqua plus, get it?)

“Aqua+ is an oral rehydration solution designed to help you hydrate faster and more effectively than water alone,” Sisun says. 

“On top of electrolytes,” Sisun says, “Aqua+ Immunity combines seven essential vitamins to strengthen your body’s defenses”.

[Editor’s note: If you want to try out Aqua+, smash this link right here.]

 

More Labs is a venture capital-backed biohacking beverage startup that started with the basic idea that you shouldn’t have to compromise between having fun and being productive. Since launching in 2017, More Labs has racked up $13M in revenue and a $33M valuation.

ENTREPRENEURS

Here’s How Apple’s CEO Tim Cook Starts His Day (And What He Does Might Surprise You)

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Apple has became a trillion-dollar company. Despite the tech giant’s great numbers, how does its CEO Tim Cook actually start his day?

In a recent Axios interview, Cook revealed he starts each day just before 4 a.m. with a strict morning routine.

What that consists of might surprise you: He reads user comments about Apple products.

“I like to take the first hour and go through user comments and things like this that sort of focus on the external people that are so important to us,” Cook says.

In other words, he reads comments from fans, trolls and everything in between.

You’d think the CEO never bothers to read stuff like that; that he’d have an assistant ready to give him the rundown.

“And then I go to the gym and work out for an hour because it keeps my stress at bay.”

Workouts can be super critical. Billionaires and other successful entrepreneurs cite fitness as a key component to their success (and overall sanity).

“I seriously doubt that I would have been as successful in my career (and happy in my personal life),” Branson once wrote in a blog post. “If I hadn’t always placed importance on my health and fitness.”

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Investors Reveal: 3 Major Mistakes Aspiring Entrepreneurs Make

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There’s an old saying about first time entrepreneurs—they don’t know what they don’t know. 

No matter what field you are in, or what type of business you own, it is so important that you understand some of the mistakes that tend to plague so many entrepreneurs in today’s market.

There is one main mistake you can avoid from the jump. But it’s the same one many founders miss, investor Sebastien Eckersley-Maslin says.

“Most people come up with a solution first, without thinking through the problem,” Eckersley-Maslin told CNBC.

More often than not, aspiring entrepreneurs come up with a great idea…only to discover there’s no need. 

This looks pretty obvious, at first, but you’d be amazed to know how many people overlook it. So what are the right moves to make?

Here are some common mistakes aspiring entrepreneurs make.

1) Underestimate the amount of time it takes to learn a new industry

“One dumb mistake I made is to underestimate the barrier and knowhow when entering into a new industry,” says Zhifei Li, Founder & CEO of the Beijing-headquartered Mobvoi, the maker of the smartwatch called Ticwatch.

“Irrelevant experience can be a burden,” Zhifei Li, Founder & CEO of Mobvoi & Ticwatch. “Stay humble, stay hungry.”

 

2) Holding on to an under-performing employee for too long

Image result for holding on to person

Chris Myers, the CEO and co-founder of the Denver-based financial tracking and analytics tools for small businesses BodeTree, says he held on to an under-performing employee for too long.

“I hesitated to take action, instead holding out hope that somehow the individual would fix their behavior and get back on the right track,” says Myers. 

3) Launching a company with no customer validation

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Victor Chang’s first startup idea, LifeCrumbs, a social journaling app, seemed brilliant to him. But Chang never tested it with potential consumers and that was, he says, a “terrible mistake.” He spent five months building the app in stealth mode.

“This hurts a lot because when we finally launched the service, we realized this isn’t what the customers were looking for!” In hindsight, Chang says, LifeCrumbs wasn’t different enough from existing products to be successful.

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How The Greats Stay Ahead: 3 Hacks For Peak Productivity From NBA All-Stars

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We can all learn a thing or two about productivity from the world of sports. Whether you’re LeBron James or or Serena Williams, when it’s time to hit the court, there are no excuses.

There’s a lot we can learn from athletes about peak productivity. You don’t even have to play sports professionally to apply some of their hacks to get the most from your working hours.

Here are three hacks to maximize your productivity. (Even if you aren’t an athlete.)

1) Recovery Is Key

Lakers star Kobe Bryant was notorious for one other thing besides his fierce rivalry with the Boston Celtics. Kobe was a firm believer in the ice bath after a basketball game.

In a Facebook post in 2014, Kobe wrote, “Just finished training, so ice bath is everyday.” He also posted a video of himself getting into his ice bath.

While ice baths may be uncomfortable, they help athletes reduce inflammation and muscle pain. This helps the athlete recover more quickly after a game.

Thinking about recovery and giving yourself a break can help you prepare for more productive work ahead. This will mean different things for everyone.

For one person, it could be getting a massage or reading a book, whatever relaxes you.

You might notice that you feel fresh and ready to go when the next week rolls around.

2) Hydrate—2019 Style

We all know this but it’s a healthy reminder nonetheless: Water helps the body build muscle and repair itself more quickly.

During the day, your body loses water due to the heat and the body’s own processes. You will also lose some electrolytes, leaving your body feeling tired and sluggish.

Gatorade was a pioneer in this space, adding a soft drink with electrolytes, though heavy on sugar. These days you have sugar-free products like Aqua+ that give you benefits of Gatorade while removing the “bad” it brings.

“Aqua+ is an oral rehydration solution designed to help you hydrate faster and more effectively than water alone,” CEO of More Labs Sisun Lee says.

Formerly known as 82Labds, More Labs is a fast-growing biohacking beverage startup—think liquid version of the Limitless pill—that started out of Silicon Valley in July 2017.

Since then, More Labs’ has grown to $13M+ in sales through various products, raised $8M in a Series A round last year, according to TechCrunch, earning a $33M valuation.

“On top of electrolytes,” Sisun says, “Aqua+ Immunity combines seven essential vitamins to strengthen your body’s defenses”.

You can check out Aqua+ by MoreLabs here.

3) Pay Off Your Sleep Debt

via GIPHY

A final hack to peak productivity is to reduce or eliminate your “sleep debt.”

Let’s face it. Most of us are probably running on less than the recommended amount of sleep.

According to the health experts at Johns Hopkins Medicine, sleep deprivation can increase your risk of heart disease by 48% and 36% for colorectal cancer.

If that sounds like a recipe for health trouble, you can be sure it will mess with your productivity as well.

Sure, you can get away with the occasional all-nighter or skimping on sleep here and there.

Long term, however, the consequences might not be so rosy.

The best productivity hack you can make today is to reduce or eliminate your sleep debt completely. [f][g]

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More Labs is a venture capital-backed biohacking supplement company that started with the basic idea that you shouldn’t have to compromise between having fun and being productive. Since launching in 2017, More Labs has racked up $13M in revenue and a $33M valuation.

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