We are entering a new decade. Say hello to the year 2020. Although we aren’t getting around by flying cars, we’ve made great advances in society.
Ten years ago who would’ve known our cellphones would be used as a TV, personal assistant, professional camera, and finding the love of your life? A lot of incredible things can happen in a short period of time and it doesn’t happen by accident.
You’ll probably be setting goals for yourself this year. Ask yourself this question and no, it’s not rhetorical. “How can I maximize my time this year?” Here’s a way you can answer this question. You can start by setting three to five major goals you hope to achieve.
In the video featured below, I’ll be helping you identify your goals for the year 2020. Usually, the new year is viewed as an opportunity to “start over” or start for the first time. Whether it be fitness goals, financial goals, or career goals. The principals and methods are the same.
What goals should you start with? Among all the goals you can list, you likely won’t be able to achieve them if you’re health is deteriorating. I believe the greatest focus should be on your health and wellness.
Once your health is being taken care of, you’ll have the energy and focus necessary to achieve every goal you set for yourself.
It’s been 20 years since the Y2K frenzy. People were taking things very serious when they thought the world was going to end. Work with that same urgency when you have unfinished business. Let’s go after these goals and resolutions with everything we’ve got for the year 2020.
[PREMIUM] Why Copywriting Is The #1 Business Skill In This Digital World…
Let me prove it to you…
Let’s say if you want to sell any product or service on the internet and there are no written words on the landing page that can tell about your product or services…
Now, Do you expect someone to buy your product or services?
The answer is no: why?
Because there is no communication between you and the customer…
and It’s similar to a Salesman who has a product but he is not communicating with his prospect…
Guess What? You can’t sell anything this way…
As a Salesman you need to Communicate with your prospect and you need to tell everything about your product, and how your product can help them and can make their life easier…Right?
And the same rule applies on the Internet…
On the Internet, the only possible way to do a Communication is Copywriting…
Whether it’s a Video Copywriting Script, written or anything else…Everything needs copy!
So You need to Master the Art of Communication if you want to sell anything Online…
The Importance of Copywriting
Think about a Salesman, a salesman can have an average product but if he knows how to sell something and how to Communicate with others…he can sell anything
But if he doesn’t know how to communicate and how to sell, then It doesn’t matter how good his product is…he can’t sell.
So this is Exactly why you need a good copy to sell your products or services.
So Basically Copywriting is Nothing but the Art of Communication Through your Written words…
Here are a few bullet points that define Copywriting
- The Written words that draw people In…
- It opens up their imagination…
- It brings out emotion…
- It makes it possible for the consumer to relate to the salesperson…
And that’s what is all about – Relating
And every marketer must need to know at least the basics of Copywriting…even if you are outsourcing.
Where we use the Copywriting?
The Answer is everywhere you need to communicate with your customers…
- The written Sales Letter
- The Video Sales Letter
- The Webinar
- Ads Copy
You see, Copy is everywhere, the website, the product description, Book Titles, etc
And You Must need to know that Copywriting is NOT the same thing as writing content.
They Both are Different
Copywriting Vs Content Writing
When writing Content, the goal is to teach, educate and give People Information.
This is Not the goal when writing copy
When writing copy, the goal is to build the relationship, trust, to pump them up, get them excited and convince them they need to click.
Copywriting Vs Content Writing
Our Responsibility to keep their attention Vs their Responsibility to keep their attention
Convincing/Influencing Vs Teaching
Now Let’s look at this 5 – Step Copywriting System
The 5 Step Copywriting Formula
This is the proven Formula that Every Good Copywriter uses to write a good copy
And anyone who follows this will be able to write great copy every time.
1 – Introduction
2 – The Story
3 – The Content
4 – The Transition
5 – The Pitch
Now Let’s Master These Step by Step
Perfect! Here we go…
Step 1. Introduction
The Introduction is the #1 Important part of your copy…
Yes, you’ve heard it correctly…It’s the #1 Important part of your copy.
Because the Introduction is the First Line that your Reader sees, and you need to write something that draws their attention and attracts them to read your full copy. If it fails to do this, everything else is useless…because the reader can Instantly click on the back button and go out.
So Let’s Clear the Purpose of Copywriting again – The Purpose of Introduction is to tell them why they should read your copy…
The goal is to capture their attention and here are a few points to do that…
- Tell them ‘What’ NOT the ‘How’
- While writing the Headline keep this in mind to tell the what, what’s in it for them, what the product or offer can do for them.
- Give them a Convincing enough “what” and they will want to know the “How” enough to Buy.
For Example – How to Ditch your Boring 9 to 5 Job and Earn 7 Figure Income using just your Laptop.
Now this headline gets the attention of those who want to quit their job…
So they will definitely go read to find out ‘How’
And once they are hooked by the headline, tell them a Story…
Step 2. The Story
Storytelling is one of the greatest marketing strategies ever to sell something and to build a connection and trust. Because everyone can understand the story and can relate to a story.
But You need to present a story in such a way so that your readers or prospect can connect with you…
Here’s something that you need to keep in mind…
- People don’t buy products. People buy the story… people buy what is behind that product – The Brand or the Person.
- The Purpose of the story is to Connect with People and to build trust.
- To Bring out their emotions, because people make buying decisions based on emotions.
So You need to present a story in such a way that people can relate to you. And you need to bring out their emotions.
Once the story is over, The Next Step is…
Step 3: The Content
At this point, your customers want to know more…
They want to know if your product is a good fit for them or not and whether you are the right person to sell the product or not!
So the Goal of the content is to prove that there is no other option than this product!
And To Accomplish This, the content must provide value and to make them feel that they need this product to change their life…
In the Content, we need to show the statistics, facts that can blow their mind.
For Example; Again the same headline
– How to Ditch your 9 to 5 Boring Job and Earn 7 Figure Income Just Using your Laptop…
So In content, you need to prove to them; Why Job is Bad for them, and Why Job Economy is dying and some more statistics…and the Solution
and if you can do that…and can convince them, they are sold…
Now let’s look at the next step…
Step 4. The Transition
At this point of time, you need to give them a simple and logical reason why you are asking for money…
Because In the last 3 steps, you have provided so much free value…and you have built a relationship with them.
So now you need to give them a simple reason…why Money!
You simply can’t say that Buy this product because I am selling…No!
You need to give them a logical reason, that this is your mission, you are building your legacy and this product is a part of it. Or whatever the reason that you have!
Then Move on to the Final Step
Step 5; The Pitch
The Purpose of the Pitch is not to sell, selling is already done in content, this is where you confirm the sale…
And How to Confirm the sale?
Showing them that the Provided Value is greater than the price.
You need to show them everything that you are giving in exchange of money…
Give them a completely irresistible offer and that’s it.
For Example – If your Product Cost $1, then show them that they are getting the value of $10 or more.
Finally, I congratulate you for Going through the 5 step Process of Copywriting!
Now, Start Implementing these steps to Boost your Conversion!
But Wait, aren’t you curious to know about me?
Hi, I am Durvesh Yadav,
also known as (@10xmentor) 20 year Kid, Social Media Influencer And Digital Entrepreneur, I help Digital Coaches To Scale their Online Business Using My Copywriting and Marketing Skills.
Thank for Reading this, I hope it will help you to make more money online.
The Main Benefits of Being Financially Independent
Being financially independent means different things to different people.
To some, it means retiring and traveling the world, relaxing at home, or doing whatever you love.
For others, it means having the financial stability to have at your back, while you continue your career or business.
In general, financial independence is defined as when your passive income is higher than your living expenses. Here’s the issue though…
It can be a moving target.
You need different levels of income at different points in your life. Let me explain
How Much Money Do I Need?
If you are 18 years old and have no debts, are healthy, and can get by with little, the amount of income you actually need to get by is very low.
Eventually, you might get married, have a family, a dog, etc. So, the income you need to sustain this is a lot higher.
Then, the kids move out and you downsize. You need a lot less again.
Then you start to get older and you find your health failing you. Your costs will go up once again.
So, at a minimum, I’ve already outlined 4 different points in your life where your “financial independence number” will go up or down.
Regardless of the difficulty in calculating exactly how much you’ll need, there still are a lot of benefits to strive for financial independence. Let’s take a look at those.
Freedom of Choice
I already alluded to it a bit, but the biggest benefit to financial independence is freedom.
As soon as your passive income is higher than your wages, you’ll find that you don’t need that job. You can continue to work, but you don’t have to. So, all the stress is gone.
Same goes if you’re a business owner. You can continue to grow your business if you want, but you don’t need to.
You could opt to walk away from it and do something else entirely. It allows you could leave the high paying job and find a job that is more rewarding.
Whatever you choose to do, it’s because you’ve achieved Financial Independence.
You’ll Be Able to Make More Money
You can never unlock your true potential as long as you are a slave to your job or business. It’s hard to pursue other opportunities when you can’t afford to leave your job.
As an employee, you can earn money by working more, getting a raise, or getting better positions. But, you are actually very limited because most of your time is dedicated to the job.
And that brings us to the heart of financial independence – time. The most valuable commodity is time, and if your time is spent working for someone else, it isn’t spent finding new opportunities for growth.
By growing your passive income to the point where you don’t have to work anymore, you can unlock that time and harness all of your intelligence and creative power to pursue more valuable endeavors.
You’ll Actually Get to Retire
If you haven’t realized it yet, Social Security is going to go broke, pensions can disappear overnight, and even state or municipal government benefits can be slashed to pennies on the dollar.
While some people will be able to retire with these, we should not depend on them entirely. Doing so will make it far less likely that you’ll have the security you need or want in retirement.
But, retirement isn’t something many of us worry about until it’s far too late. We don’t save or prepare, then find ourselves unable to retire.
So many people work until they are no longer able to work and they are forced to retire. By then, they have no way to actually enjoy any of their ‘retirement.’
If you are financially independent at a young age, you are kind of already retired. Additionally, you can continue to work and just save everything to get to a point where you are truly prepared for retirement.
You might even be able to afford to retire early and enjoy your later years to their full potential.
Passive Income is Like Unemployment Insurance
Unemployment insurance covers only a portion of your lost wages. But, if your passive income is already at or above your wages, then it’s like a really good insurance policy.
The fact is that many industries are changing and advancing, which is leaving its older workers behind. Having financial independence means that you’ve got something to fall back on and can take your time to find new work without worrying.
You Can Plan
A lot of people never plan ahead. While they might plan their next vacation, wedding, or Black Friday shopping spree, most people aren’t planning for their finances next month let alone 20 years from now.
A lot of that comes from the belief that it’s impossible to get ahead, be successful, wealthy, and secure. Planning ahead would just be depressing.
But, if you work to attain financial independence, planning for the future becomes fun. Who doesn’t want to think about the future when the world is your oyster?
You’ll Be Less Stressed
Money is one of the leading causes of worry and stress in our society and in most households.
Having more passive income can help with your finances, allowing you to enjoy the company of your spouse and children. It can allow your family to actually enjoy each other rather than always being stressed over paying bills.
Why Aren’t You Chasing F.I.?
What is holding you back from pursuing financial independence? Comment below.
Here’s Why You Should Never Sit On Too Much Cash…
According to a recent NerdWallet survey, Americans sit on an average $32,286 in cash. Yet, a whopping 39% say they aren’t investing.
And yes, while nest egg is great, being too liquid also comes with a lot of downside. According to NerdWallet’s calculations, every $10,000 kept in cash over 30 years (vs. investing) comes out to $44,000 in lost returns.
“They’re potentially losing tens of thousands of dollars in compound interest,” financial expert Chris Hogan told FOX Business’ “Morning’s with Maria.”
Here’s why you should never sit on too much cash.
Interest rates (and inflation)
Interest rates are at an all-time low. Back in the day, 5% was common. These days, the average savings account offers a pathetic 0.6% return.
Needless to say, those kind of rates won’t beat inflation over time. In other words, your money literally loses value just by sitting in your savings account.
Despite this, the average saver—somehow—thinks it’s better to sit on the cash.
Of the participants in the study, 32% responded that they prefer to be able to access their money easily, so they choose to not invest. Another 28% said they didn’t know how to invest.
How much you should save
So what’s the alternative? Instead of having a nest egg, keep three to six months of expenses “parked in a money market account, not a savings account,” he said.
A money market account is basically a savings account, but you need at least $10,000 minimum deposit.
You can also consider moving it to a mutual funds or ETFs trading on the stock exchange, since most of them allow you to withdraw your funds anytime—and they offer much better returns than a savings account.
All in all, any cash over this 2% inflation threshold can be invested across various asset classes, most of which offer great returns on your investment.
How to choose an investment
The trick here is to research and invest in the funds that fit your bill and investment horizon.
The takeaway from this move is the massive compounding growth your investments will gain over time.
One of the best examples of this is Grace Groner’s, a regular American who bought three shares of Abbott for $180 back in 1935.
Due to compounded interest, the value grew to a $7M fortune less than seven decades later. Now that’s what you call a #WealthHack.
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