Newsflash: Influencer marketing is one of the fastest-growing segment of marketing.
According to a study cited by Forbes, 39% of marketers are increasing their influencer marketing budget. The same study revealed that a majority of marketers will spend anywhere from $25K to $100K on influencer marketing.
Just look at any of the Jenners. They’ll mention a product and collect a big, phat check just for typing a post.
Just look—an ad by Calvin Klein, posted by Kendall Jenner.
An emerging trend, however, has influencer launching their own merchandise and branded products, and thus keeping all the profits and brand equity themselves. A perfect example is Floyd Mayweather and his various businesses.
Initially, the consensus was that Mayweather’s brand was toxic and no sponsor would touch him. That’s actually what CNN Money said in their header: Floyd Mayweather: The star athlete no sponsor will touch
“Why would I promote somebody else’s stuff when I can promote my own?” Mayweather’s said in response. “I do have endorsement; TMT. My own clothing line. And it’s doing seven figures a year.”
And it looks like Floyd was on to something. Kendall Jenner’s sister Kylie used this same strategy to launch her own cosmetic brand, becoming the youngest self-made billionaire in the process.
These influencers are essentially building multi-million—even billion—dollar brands off merch; selling their own merchandise.
OK, get to the point already…
YouTube influencers and content creators like Vitaly Zdorovetskiy—aka famed prankster VitalyzdTv—are making up for dwindling YouTube ad revenue by launching their own merch.
As a result, content creators like Anthony Mercaldi are launching their own lines; Anthony—a friend of Vitaly’s ironically—just became the first content creator to launch his own sneaker line on Sharebert.
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I am BEYOND excited to announce the release of my first pair of sneakers! – Presenting to you the “Mercanthony M1” 🔥🙌🏻 – https://sharebert.com/product/m1-limited-edition/ – – – – #streamer #kicks #hype #outfit #sneakers #style #fashionblogger #hypebeast #streetfashion #mensfashion #outfitoftheday #model #streetwear #shoes #streetstyle #photooftheday #ootd #sneakerhead #fashion
So what’s Sharebert?
It’s an app and platform that allows “content creators become brands.”
Sharebert has all the products known to man (100M total), in a gamified swiping format, with discounts.
In addition to practically every product known to man, anyone with any following of any kind can create a profile that monetizes their followings across platforms—without the upfront costs of production, manufacturing, marketing, shipping and so on.
Sharebert’s been featured in various top magazines and has backing from David Chen (who we interviewed recently), who sits on board of FazeClan, the leading eSports team (5.7M followers total), and Dash Radio.
They all rave about it. So we decided to try it out to see if we could become brands. We tried it out. It took about four steps. And we have to admit…it was pretty freakin’ awesome. Check it out.
We started by going to the homepage…
From there we created a profile. Took about 10 seconds.
Then we add a product. If you didn’t have one, it actually creates one for you. Pretty badass.
Since we didn’t have existing merch, we needed to create one from scratch.
All we did was upload a logo and set a price. Brownie points: It actually tells you your profits based on your price points.
It even gives an option to design a logo if you don’t. (Dope.)
Clothing line is now live…for $0
After this, your profile goes through pending approval. (Editor’s note: We reached out to Sharebert to ask about the approval process. Outside of pornographic and otherwise immoral material, approval is a formality.)
The whole process took about 187 seconds. And once you clear a number of sales, you’ll actually earn a blue verification tick on your own Sharebert profile, which extrapolates info and analytics across your different social media platforms.
If you want to launch your own clothing line, log on Sharebert.com/creators. You can follow Sharebert on Instagram here.
Investors Reveal: 3 Major Mistakes Aspiring Entrepreneurs Make
There’s an old saying about first time entrepreneurs—they don’t know what they don’t know.
No matter what field you are in, or what type of business you own, it is so important that you understand some of the mistakes that tend to plague so many entrepreneurs in today’s market.
There is one main mistake you can avoid from the jump. But it’s the same one many founders miss, investor Sebastien Eckersley-Maslin says.
“Most people come up with a solution first, without thinking through the problem,” Eckersley-Maslin told CNBC.
More often than not, aspiring entrepreneurs come up with a great idea…only to discover there’s no need.
This looks pretty obvious, at first, but you’d be amazed to know how many people overlook it. So what are the right moves to make?
Here are some common mistakes aspiring entrepreneurs make.
1) Underestimate the amount of time it takes to learn a new industry
“One dumb mistake I made is to underestimate the barrier and knowhow when entering into a new industry,” says Zhifei Li, Founder & CEO of the Beijing-headquartered Mobvoi, the maker of the smartwatch called Ticwatch.
“Irrelevant experience can be a burden,” Zhifei Li, Founder & CEO of Mobvoi & Ticwatch. “Stay humble, stay hungry.”
2) Holding on to an under-performing employee for too long
Chris Myers, the CEO and co-founder of the Denver-based financial tracking and analytics tools for small businesses BodeTree, says he held on to an under-performing employee for too long.
“I hesitated to take action, instead holding out hope that somehow the individual would fix their behavior and get back on the right track,” says Myers.
3) Launching a company with no customer validation
Victor Chang’s first startup idea, LifeCrumbs, a social journaling app, seemed brilliant to him. But Chang never tested it with potential consumers and that was, he says, a “terrible mistake.” He spent five months building the app in stealth mode.
“This hurts a lot because when we finally launched the service, we realized this isn’t what the customers were looking for!” In hindsight, Chang says, LifeCrumbs wasn’t different enough from existing products to be successful.
How The Greats Stay Ahead: 3 Hacks For Peak Productivity From NBA All-Stars
We can all learn a thing or two about productivity from the world of sports. Whether you’re LeBron James or or Serena Williams, when it’s time to hit the court, there are no excuses.
There’s a lot we can learn from athletes about peak productivity. You don’t even have to play sports professionally to apply some of their hacks to get the most from your working hours.
Here are three hacks to maximize your productivity. (Even if you aren’t an athlete.)
1) Recovery Is Key
Lakers star Kobe Bryant was notorious for one other thing besides his fierce rivalry with the Boston Celtics. Kobe was a firm believer in the ice bath after a basketball game.
In a Facebook post in 2014, Kobe wrote, “Just finished training, so ice bath is everyday.” He also posted a video of himself getting into his ice bath.
While ice baths may be uncomfortable, they help athletes reduce inflammation and muscle pain. This helps the athlete recover more quickly after a game.
Thinking about recovery and giving yourself a break can help you prepare for more productive work ahead. This will mean different things for everyone.
For one person, it could be getting a massage or reading a book, whatever relaxes you.
You might notice that you feel fresh and ready to go when the next week rolls around.
2) Hydrate—2019 Style
We all know this but it’s a healthy reminder nonetheless: Water helps the body build muscle and repair itself more quickly.
During the day, your body loses water due to the heat and the body’s own processes. You will also lose some electrolytes, leaving your body feeling tired and sluggish.
Gatorade was a pioneer in this space, adding a soft drink with electrolytes, though heavy on sugar. These days you have sugar-free products like Aqua+ that give you benefits of Gatorade while removing the “bad” it brings.
“Aqua+ is an oral rehydration solution designed to help you hydrate faster and more effectively than water alone,” CEO of More Labs Sisun Lee says.
Formerly known as 82Labds, More Labs is a fast-growing biohacking beverage startup—think liquid version of the Limitless pill—that started out of Silicon Valley in July 2017.
Since then, More Labs’ has grown to $13M+ in sales through various products, raised $8M in a Series A round last year, according to TechCrunch, earning a $33M valuation.
“On top of electrolytes,” Sisun says, “Aqua+ Immunity combines seven essential vitamins to strengthen your body’s defenses”.
You can check out Aqua+ by MoreLabs here.
3) Pay Off Your Sleep Debt
A final hack to peak productivity is to reduce or eliminate your “sleep debt.”
Let’s face it. Most of us are probably running on less than the recommended amount of sleep.
According to the health experts at Johns Hopkins Medicine, sleep deprivation can increase your risk of heart disease by 48% and 36% for colorectal cancer.
If that sounds like a recipe for health trouble, you can be sure it will mess with your productivity as well.
Sure, you can get away with the occasional all-nighter or skimping on sleep here and there.
Long term, however, the consequences might not be so rosy.
More Labs is a venture capital-backed biohacking supplement company that started with the basic idea that you shouldn’t have to compromise between having fun and being productive. Since launching in 2017, More Labs has racked up $13M in revenue and a $33M valuation.
This Ex-Tesla Engineer’s $33M Startup Wants To Kill Hangovers Forever—Here’s How He’s Doing It
Hangovers: We all had them. They suck.
Hangovers come about when we drink more alcohol than our livers can handle, leading to a type of toxic acid buildup. Along with dehydration. And headaches from hell.
So now, one ambitious Facebook and Tesla alum wants to kill hangovers forever—and he’s got big VC money behind him.
Since launching out of Silicon Valley in 2017, fueled by his hangover killer “Morning Recovery,” generating $13M in revenue en route to a whopping $33M valuation.
And the mission is now to kill hangovers. Forever.
How do you kill hangovers?!
With the help of a UCLA researcher publishing papers on herbal remedies for hangovers, along with other tech engineer friends, they created their own formula.
And it’s worked. Big time.
According to Business Insider, the product sold a whopping $1M in under three months of launching.
That’s not a typo.
During a long trip to Korea, Sisun Lee was partying every night, then working the next morning, hangover or not. Which led to the idea that hangovers could be managed.
“My friends would go to work the next day and they would swear by these hangover drinks with an herbal base,” Lee told TechCrunch last year.
He tried it on his friends at Tesla plus his former co-workers at Facebook.
“I was basically getting drunk every single night,” Sisun told Business Insider, seemingly immune to hangovers. “I wondered, did I not drink enough?”
A Toronto VC put it on Product Hunt—a website that helps launch new products—where it immediately shot to No. 2, with 10K people signing up to try it.
So what is More Labs?
His company More Labs is a FDA-compliant (pretty big deal) biohacking beverage startup, which produces various productivity, health and hydration products.
Think Limitless meets Gatorade without the sugar. (With FDA approval.)
On the heels of the crazy launch, Sisun raised a small seed round to bankroll production, forcing him to quit his Tesla gig.
And it became increasingly obvious that he had to quit his job and give running this company a try.
“Leaving Tesla was a very tough decision. If I could have done both, I would have,” he said
This week, Sisun Lee, founder of More Labs, is launching Aqua+, a water product designed to make you hydrate faster.
On the heels of success of More Labs’ flagship product Morning Recovery, Sisun’s next product is designed to help you hydrate faster than water…without the sugar.
Basically water on steroids…hence Aqua+. (Aqua plus, get it?)
“Aqua+ is an oral rehydration solution designed to help you hydrate faster and more effectively than water alone,” Sisun says.
“On top of electrolytes,” Sisun says, “Aqua+ Immunity combines seven essential vitamins to strengthen your body’s defenses”.
[Editor’s note: If you want to try out Aqua+, smash this link right here.]
More Labs is a venture capital-backed biohacking beverage startup that started with the basic idea that you shouldn’t have to compromise between having fun and being productive. Since launching in 2017, More Labs has racked up $13M in revenue and a $33M valuation.