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We Tried Out This App That Will Make Anyone A Paid Brand—And It’s Awesome

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Newsflash: Influencer marketing is one of the fastest-growing segment of marketing.

According to a study cited by Forbes, 39% of marketers are increasing their influencer marketing budget. The same study revealed that a majority of marketers will spend anywhere from $25K to $100K on influencer marketing.

Just look at any of the Jenners. They’ll mention a product and collect a big, phat check just for typing a post.

Just look—an ad by Calvin Klein, posted by Kendall Jenner.

An emerging trend, however, has influencer launching their own merchandise and branded products, and thus keeping all the profits and brand equity themselves. A perfect example is Floyd Mayweather and his various businesses.

Initially, the consensus was that Mayweather’s brand was toxic and no sponsor would touch him. That’s actually what CNN Money said in their header: Floyd Mayweather: The star athlete no sponsor will touch

“Why would I promote somebody else’s stuff when I can promote my own?” Mayweather’s said in response. “I do have endorsement; TMT. My own clothing line. And it’s doing seven figures a year.”

And it looks like Floyd was on to something. Kendall Jenner’s sister Kylie used this same strategy to launch her own cosmetic brand, becoming the youngest self-made billionaire in the process.

These influencers are essentially building multi-million—even billion—dollar brands off merch; selling their own merchandise.

OK, get to the point already…

YouTube influencers and content creators like Vitaly Zdorovetskiy—aka famed prankster VitalyzdTv—are making up for dwindling YouTube ad revenue by launching their own merch.

As a result, content creators like Anthony Mercaldi are launching their own lines; Anthony—a friend of Vitaly’s ironically—just became the first content creator to launch his own sneaker line on Sharebert.

So what’s Sharebert?

It’s an app and platform that allows “content creators become brands.”

Sharebert has all the products known to man (100M total), in a gamified swiping format, with discounts.

In addition to practically every product known to man, anyone with any following of any kind can create a profile that monetizes their followings across platforms—without the upfront costs of production, manufacturing, marketing, shipping and so on.

Sharebert’s been featured in various top magazines and has backing from David Chen (who we interviewed recently), who sits on board of FazeClan, the leading eSports team (5.7M followers total), and Dash Radio.

They all rave about it. So we decided to try it out to see if we could become brands. We tried it out. It took about four steps. And we have to admit…it was pretty freakin’ awesome. Check it out.

We started by going to the homepage…

From there we created a profile. Took about 10 seconds.

Your product

Then we add a product. If you didn’t have one, it actually creates one for you. Pretty badass.

The design

Since we didn’t have existing merch, we needed to create one from scratch.

All we did was upload a logo and set a price. Brownie points: It actually tells you your profits based on your price points.

It even gives an option to design a logo if you don’t. (Dope.)

Clothing line is now live…for $0

After this, your profile goes through pending approval. (Editor’s note: We reached out to Sharebert to ask about the approval process. Outside of pornographic and otherwise immoral material, approval is a formality.)

The whole process took about 187 seconds. And once you clear a number of sales, you’ll actually earn a blue verification tick on your own Sharebert profile, which extrapolates info and analytics across your different social media platforms.

If you want to launch your own clothing line, log on Sharebert.com/creators. You can follow Sharebert on Instagram here.

 

 

 

ENTREPRENEURS

5 Bad Habits That Sabotage Success You Need To Avoid

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(Editor’s Note: The following article is a guest post by superstar entrepreneur and tech investor Jonathan Schultz.) 

At first glance, it would appear like everyone working in real estate has type-A personalities. After all, success is practically dependent on being organized, always prepared, and having a keen attention to the little details and always being ready to go.

In actuality, being prepared 100% of the time and remembering every important detail is easier said than done (and totally exhausting) so we make mistakes from time to time. After all, we’re only human. But sometimes those honest mistakes can turn into bad habits that chip away at our success.

Here are some bad habits that can seriously inhibit your chances succeeding professionally.

1. Putting Things Off Until Later

We’ve all procrastinated at some point in our lives – some of us more frequently than others – but getting into the habit of ignoring your responsibilities can cause you a heap of stress and heartache down the road.

If you’ve got a deadline looming over your head that you don’t want to do, don’t put it off – get it done so that you can get back to doing things you enjoy. I find if you put the “pain in the a$$” tasks first, it really clears your mind to be more effective doing all the other ones.

It’s that old saying of “get out of your comfort zone”, which also applies to the simplest things we do.

2. Tardiness

Everybody is a little late every now and then. Things happen beyond our control that can hold us up. But if you’re someone who’s constantly late for your appointments, you’re sending the message that you don’t care about your clients’ and team members’ time.

Not only are you probably annoying the other parties present, you could be costing yourself a big contract because you left a client waiting.

3. Poor Communication Habits

The key to succeeding in real estate is networking and staying in touch with your clients and connections. But if you’re known as the person who never returns an email or isn’t reachable by phone, you’re not doing yourself any favors.

Most people want to work with someone they can depend on. And even if you don’t have the answer, it’s better to respond by telling them you’ll get back with them rather than no response period.

Additionally, if you can’t make the time to reply to an email or return a call, you’re essentially telling your clients and team members they’re not important.

Lastly, being as clear as possible while communicating can also be a lifesaver. There are so many times where people think they hear what your saying but they aren’t fully.

In fact, a lot of times, the message is heard differently from its actual meaning. Talk about confusion! Now, I’m not saying you have to repeat yourself, but make sure you are really being clear when you are defining next action items.

4. Spending Too Much Time On Your Phone

Chances are, if you’re guilty of being a procrastinator you’re also probably guilty of losing focus throughout the day thanks to your smartphone.

For many people with focus-related problems, social media sites like Facebook and Instagram become massive time wasters. Break your cell phone habit by keeping your phone out of arm’s reach.

That way, you won’t be able to pick it up on a whim and check out social media when you’re supposed to be working. This is a tough one, but practice makes perfect!

5. Working Inefficiently

Work smarter, not harder. Don’t just dive into a task without coming up with a plan first. Think about ways to approach projects so that you maximize your productivity and get more done in less time. And most importantly, stay away from things that distract you.

You don’t have to be a type-A personality to succeed in the office, but you do need to make an effort to prevent yourself from falling into negative patterns of behavior. By nipping one or more of these bad habits in the bud, you’re well on your way to becoming the office superstar.

Jonathan Schultz is an entrepreneur, real estate tech investor and influencer. He’s the co-founder of Onyx Equities, a leading private equity real estate firm, and has been voted one of the most powerful people in real estate. Follow Jon’s blog here

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ENTREPRENEURS

Brain Hacks: Is The Real-Life Limitless Pill Real?

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In the 2011 movie “Limitless,” actor Bradley Cooper’s main character takes a drug that hacks his brain like nothing else, giving him supernatural focus abilities.

If we’re doing a poor job of explaining it, just check out the trailer here…

Apparently, there’s more to it than just fiction. Turns out the shit’s actually real.

ABC did a report last year on a secret pill supposedly super-charging young entrepreneurs used to stay ultra-productive. Known as “Nootropics,” a hybrid group of supplements that allegedly make you “smarter” without any side-effects.

Nootropics supposedly increase dopamine flow within the brain and fights excessive daytime sleepiness. And—allegedly—will have you all like…

According to Erin Finnegan, a then-30-year-old entrepreneur, the drug gives her the boost to keep up with her hectic schedule.

“I would not give them up willingly,” she told ABC. “The additional focus that I can have with them, yes, it does sustain the speed I am going at now and the many things, I would have to take a couple things off my plate if I wanted to keep going without them.”

Per Wikipedia, Nootropics—or smart pills or “cognitive enhancers”—are loosely defined as “drugs, supplements, and other substances that may improve cognitive function, particularly executive functions, memory, creativity, or motivation, in healthy individuals.”

But taking it a step further beyond an umbrella term for focus pills. According to a 2015 Thrillist report, there’s an actual pill known a “Nuvigil” that the movie’s based on.

Jeremy Glass, a Thrillist writer (give him a follow!), tested and reviewed this particular drug for a week in 2015. Here’s what he said.

Beginning with one 150 mg pill in the morning, happiness and alertness waves washed over me. Quickly. But I wasn’t as jittery as I expected. Prozac is a familiar reference to Nuvigil, and I have plenty of experience with the former, but it was nothing like I had ever experienced before. My brain waves—usually jumbled, misfiring, and inconsistent—felt untangled and clean, like a futuristic room full of glowing servers from Dubai, if you will.

NBC covered this a few years ago, as well. “I would get to work and I would be on fire,”Jonathan Reilly, an LA-based biomedical engineer said. “I was able to see more possibilities.”

“These drugs are being used in industries where there’s less room for failure and immediate results are expected,” NYC career coach and author Roy Cohen said in the report used in the NBC video. “These people thrive on accomplishment—it’s in their DNA. It’s incredibly seductive to have this potential for guaranteed peak performance.”

(Yes, it’s a few years old, but definitely worth a read.)

But there’s more to it than peak performance. Unlike the more general, almost white label Nootropics category, Nuvigil doesn’t come without side effects (you’re technically supposed to have a subscription). Ranging from nausea to diarrhea, dry mouth and even suicidal thoughts.

NBC, Today: YouTube

Glass didn’t get that, though. “No, I didn’t,” he wrote. “Not once.” However he did say he had trouble sleeping along with feelings of lethargy.

The outside of my body felt like what the inside of my brain usually feels like: exhausted. I was mentally alert with a tired outer shell; I was lethargic and my muscles wanted to remain idle … It was a constant…“blah” feeling. Nothing is bad but nothing is good, all at once. Call it a muted euphoria.

But did it do its job? Glass says yes. And no caffeine crash, either.

My overall focus? Relentless. Writing, I found, became a superhuman trait…I felt words and their synonyms flow from my fingers like lightning and I was typing verbatim what I was thinking. I felt articulate, concentrated. And I wasn’t the only one. My editors noticed too; all week I was complimented on my creativity and quality/volume of work.

In other words, on the pill and it’s #SharkSeason.

Outside of obscure websites, there’s still little legitimate info available on cognitive enhancers. There’s limited coverage from mainstream media. Just go ahead and Google “Nootropics” and see what you find.

(You’ll find a lot of junk websites, making all sorts of claims.)

Which begs the obvious million dollar question—is it safe?

NYC neurologist Dr. Richard Isaacson told ABC, yes, but also added by saying it’s hard to generalize. “They may interact with other things … so that’s why we always recommend discussion of approval by a treating physician.”

Even though the use still occurs on a very hush-hush level, the use is definitely happening. And it looks like it’s here to stay. The global Nootropics market is expected to hit $6B by 2024, according to a research report distributed on Business Insider’s Markets Insider platform.

Eric Matzner, founder of Nootroo, the self-stylized “Gold Standard In Nootropics,” told ABC it’s the future. “We’re talking about … a new type of biology where we’re taking these things into our own hands but also to try and proactively go from baseline to above,” Matzner said.

Geoffrey Woo, CEO of Nootrobox—another Nootropic—echoed Matzner’s futuristic sentiment in a 2016 Bloomberg report.

“What we want to unlock is the next-level thinking that makes us human,” Woo said in the hilariously titled These Bro Scientists Want to Sell You Mind-Hacking Pills. “In a way, it’s almost arming humanity against artificial intelligence and robots.”

Humans vs. AI. Alrighty then. We’re wrapping this one up. Up and at ’em, #WealthGANG.

#limitless

 

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Facebook VP Julie Zhuo: This Is The Fastest Way To Get Promoted

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It’s the million-dollar question: How do you get promoted so you get that pay raise? And how do you move up the ranks quickly?

Facebook VP of Product Design Julie Zhuo knows a thing or two about that. After graduating from Stanford University, Zhuo  interned at Facebook, worked her way up and became a manager at 25.

In her new book, “The Making of a Manager: What to Do When Everyone Looks to You,” in which she shares professional advice she wishes she’d received earlier in her career.

Ten years in, Zhuo is now a top Silicon Valley executive. What’s the best way to advance quickly? Well, here’s what she told CNBC in a recent interview.

Share your goals….

“My advice for how to get your manager to notice you is to be really explicit about what your goals are. What do you care about? Where do you see yourself in three years? What are the skills that you want to learn and grow?”

Speak it into existence…

“Tell your manager, ‘Hey, I’d like to get promoted. What do you think it takes for me?’ What do you think are my gaps? What are the skills that I need to grow, to get better and to be able to take that pay raise or be able to perform at the next level?”

Handout: Julie Zhuo

Facebook’s VP of Product Julie ZhuoPhoto credit: Julie Zhuo

Think long-term…

“Think about where you’d like to be in three years or five years. Then try boiling it down. So, if you want to get [somewhere] in three years, what does that mean the next year needs to look like, or the next six months?”

The dialogue…

“I think this has to be a dialogue with your manager. It’s something that you talk about together, because maybe you want to do this [thing], but your manager thinks it’s going to be more realistic for you to work on these skills first.”

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