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ENTREPRENEURS

Trufan, Vancouver Tech Startup For Influencers And Brands, Raises $500k In Funding

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Trufan, a Vancouver-based tech startup, founded by Canadian serial entrepreneur Swish Goswami and Aanikh Kler, a Canada 20 under 20 alum, has raised $500k from multiple celebrity investors.

Trufan is a social media platform for fans to reward their top followers, and also capitalize on data that can be downloaded to micro-target their audience while running campaigns.

The tool will also allow fans to vote, comment and share live sports feed. This comes at a time when when bigger media corporations are scaling back on their sports coverage due to financial pressures.

The company aims to provide private beta access to users on Nov. 15, and eventually cover over 400 influencers and 250 brands by the end of the year.

The list includes influencers such as Kevin Hart, Gucci Mane, Ludacris, Cody Ko, and Cameron Dallas, alongside brands like McDonald’s Canada, Western Union, and UFC. The new capital infusion will help the company expand into newer markets across the United States and Canada, the company said.

“We’re excited to bring partners from various backgrounds on board,” Swish told WealthLAB.

“We have a very humble approach when it comes to the company and the product we are building. That being said, we’re hoping to end 2018 on a strong note and get all our major private beta users onto a payment plan,” he said.

ENTREPRENEURS

INFOGRAPHIC: What You Can Learn From Super Investor Warren Buffett

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With a net worth that crosses a whopping $84B, it’s hard to question Warren Buffett’s investment moves.

Here’s how he grew $120 to a massive investment empire, worth tens of billions.

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ENTREPRENEURS

[VIDEO] Tony Robbins: Here’s How To Invest Before You’re 30

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As a millennial in today’s consumer-driven world, budgeting and managing your paychecks can be tricky.

Thinking like a consumer and not the owner of the product can prove to be a big difference to building your investments. Instead of owning the latest Apple device, you’ve got to target owning a part of Apple, and this simple move can be the first step towards becoming a better manager of your wealth.

Here are two incredibly important money habits to foster that millionaire author Tony Robbins banks on (and you cannot afford to miss them).

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ENTREPRENEURS

BREAKING: WealthLAB Co-Founder Makes Forbes 30 Under 30 List

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Forbes Africa just unveiled its fifth annual “30 under 30” list, highlighting the top young entrepreneurs, innovators and gamechangers.

And guess what: WealthLAB co-founder Odunayo Eweniyi is on it. See the full Forbes list here.

Alongside co-founders Joshua Chibueze, 26, and Somto Ifezue, 28, Odunayo built PiggyVest, a fintech app that’s helped over 230,000 African Millennials invest and save over $15M. 

“PiggyVest was born out of the need to help people create a sustainable means of saving,” Odunayo told Forbes. PiggyVest users currently earn 10-13% on savings.

Just last May, PiggyVest—then known as Piggybank—closed a seed round, raising $1.1M. In doing so, Odunayo became one of under 30 Black women to raise over $1M in startup capital.

While the app started as a digital piggy bank for savers, Odunayo told TechCrunch the goal was to become a “financial warehouse” where other financial providers “can plug in their services for [PiggyVest] users.”

That vision recently came to life with the launch a new investment feature called “Investify,” which pays around 25% depending on the investment opportunity.

The Forbes distinction comes on the heels of an impressive recent run of awards for the young entrepreneur.

In March, Odunayo earned an award from Forbes as one of the top young “wealth creators” in Africa. Shortly after, Odunayo was named 2019 SME Entrepreneur of the Year in Wealth and Society in West Africa.

Prior to founding PiggyVest, Odunayo co-founded PushCV, the largest job database in Africa.

“I’ve always wanted to make an impact. I didn’t know how I would do it, but i felt a compulsion to.”Odunayo told Black Enterprise in a recent interview.

In addition to PiggyVest, Odunayo’s co-founded WealthLAB (yes, this WealthLAB) with NYC-based investor-entrepreneur Philip Michael. The two also invest in women —and minority run startups in the US.

Forbes Africa named 120 entrepreneurs across four categories: trade, technology, innovation, and sport. “I’m honored but I’m just ready to work,” Odunayo said when asked about the award. “I’m already thinking about what’s next.”

Well, alright then. Hit her up and congratulate her on IG here! 

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