Connect with us

ENTREPRENEURS

Trufan, Vancouver Tech Startup For Influencers And Brands, Raises $500k In Funding

Published

on

Trufan, a Vancouver-based tech startup, founded by Canadian serial entrepreneur Swish Goswami and Aanikh Kler, a Canada 20 under 20 alum, has raised $500k from multiple celebrity investors.

Trufan is a social media platform for fans to reward their top followers, and also capitalize on data that can be downloaded to micro-target their audience while running campaigns.

The tool will also allow fans to vote, comment and share live sports feed. This comes at a time when when bigger media corporations are scaling back on their sports coverage due to financial pressures.

The company aims to provide private beta access to users on Nov. 15, and eventually cover over 400 influencers and 250 brands by the end of the year.

The list includes influencers such as Kevin Hart, Gucci Mane, Ludacris, Cody Ko, and Cameron Dallas, alongside brands like McDonald’s Canada, Western Union, and UFC. The new capital infusion will help the company expand into newer markets across the United States and Canada, the company said.

“We’re excited to bring partners from various backgrounds on board,” Swish told WealthLAB.

“We have a very humble approach when it comes to the company and the product we are building. That being said, we’re hoping to end 2018 on a strong note and get all our major private beta users onto a payment plan,” he said.

ENTREPRENEURS

PODCAST: How To Make A Business Out Of eSports

Published

on

We’ve covered eSports in the past, the new billion-dollar industry.

What is eSports again?

Short for Electronic Sports, eSports equals professional competitive gaming. In other words, competitors play video games, while being watched by a live audience. Millions more watch the games online.

In this live podcast, former Deloitte partner and current investor/advisor of FazeClan—the top eSports crew in the world—shared some insights into how you can make a business out of eSports.

 

Continue Reading

ENTREPRENEURS

This Entrepreneur’s Led An IPO, ICO, And Actually Did What The McMahons Couldn’t. (Penetrate China.) Here’s How He Did It

Published

on

In the world of startups and entrepreneurships, you have a lot of talk, a lot of dreams, a lot of hype and — ultimately — a lot of disappointments.

But that’s life. It’s a small world. And it doesn’t take long to get found out if you’re not the real deal.

In this Q&A, however, we brought the heat.

David Chen is a Millennial entrepreneur with the experience of a Wall Street retiree.

Billion-dollar merger? Check.

Awards? Check.

Multiple startup exits? Check.

Successful ICO? Check that, too.

And perhaps, most impressively, Dave’s managed to do something even the McMahons of the WWE couldn’t — penetrate the Chinese market successfully.

In this Q&A, we ask him why entrepreneurs fail to raise money, even if they have a good idea (hint: ideas ain’t shit), the first thing you need to do, and, finally, what the best industries were.

Enjoy. 

Let’s get right to it. What’s the main thing stopping entrepreneurs from raising money?

Knowing their audience. You can’t assume that you know something and that it works at one region, but not the rest. It’s a relationship—and most of the times there aren’t relationships out there.

Secondly, you don’t approach someone in esports like you would in commercial. So my FaZe Clan pitch is different from my commloan pitch. 

When is the right time to raise money — and what’s the first thing an entrepreneur needs to do?

There is never a right time, there’s only a right project. Know all your answers, make it simple. If a 10-year-old doesn’t understand it, redo the pitch.

You’re on a number of boards of startups. What’s one you’re bullish on at the moment?

I love them all. Sharebert was named Forbes’ top 23 in tech innovation. Commloan has done over a billion in funding—and I’m a customer.

FaZe Clan is the largest esports team with 300M subscribers and 10B views last year. And Micamp 20/20 does the best credit card processing.

What’s the best startup play — or sector — right now?

Sharebert is a great startup play because the tech is there. The management team is there. The need is there. It’s just there.

FaZe Clan is great because they have the global market, viewership—and they’re different.

View this post on Instagram

W-key? Nah 📺 @cloakzy #Fortnite #FaZeUp

A post shared by FaZe Clan (@fazeclan) on

What’s the next frontier for start up world.

I see China as the next market.

Why do you say that?

I say that because they have 44% of the world’s population. And if you don’t work with them it, they’ll just do it themselves.

Continue Reading

ENTREPRENEURS

How Real Madrid’s Cristiano Ronaldo Spends His Millions

Published

on

With a massive net worth that totals almost $400M, the 34-year old soccer player is also one of the richest sports stars in the world. With a string of deals, bonuses and endorsements coming his way, here’s how he spends his millions.

 

Continue Reading

Trending