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ENTREPRENEURS

Trufan, Vancouver Tech Startup For Influencers And Brands, Raises $500k In Funding

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Trufan, a Vancouver-based tech startup, founded by Canadian serial entrepreneur Swish Goswami and Aanikh Kler, a Canada 20 under 20 alum, has raised $500k from multiple celebrity investors.

Trufan is a social media platform for fans to reward their top followers, and also capitalize on data that can be downloaded to micro-target their audience while running campaigns.

The tool will also allow fans to vote, comment and share live sports feed. This comes at a time when when bigger media corporations are scaling back on their sports coverage due to financial pressures.

The company aims to provide private beta access to users on Nov. 15, and eventually cover over 400 influencers and 250 brands by the end of the year.

The list includes influencers such as Kevin Hart, Gucci Mane, Ludacris, Cody Ko, and Cameron Dallas, alongside brands like McDonald’s Canada, Western Union, and UFC. The new capital infusion will help the company expand into newer markets across the United States and Canada, the company said.

“We’re excited to bring partners from various backgrounds on board,” Swish told WealthLAB.

“We have a very humble approach when it comes to the company and the product we are building. That being said, we’re hoping to end 2018 on a strong note and get all our major private beta users onto a payment plan,” he said.

ENTREPRENEURS

[VIDEO] Tony Robbins: Here’s How To Invest Before You’re 30

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As a millennial in today’s consumer-driven world, budgeting and managing your paychecks can be tricky.

Thinking like a consumer and not the owner of the product can prove to be a big difference to building your investments. Instead of owning the latest Apple device, you’ve got to target owning a part of Apple, and this simple move can be the first step towards becoming a better manager of your wealth.

Here are two incredibly important money habits to foster that millionaire author Tony Robbins banks on (and you cannot afford to miss them).

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ENTREPRENEURS

VIDEO: 15 Things You Didn’t Know About Shark Tank’s Mr. Wonderful

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With a net worth of over $400M to his credit, Shark Tank’s Kevin O’Leary, popularly known as Mr. Wonderful has been the man behind multiple businesses — be it building a game company or managing mutual funds.

Here are 15 things you didn’t know about the Shark.

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ENTREPRENEURS

Here’s How Apple’s CEO Tim Cook Starts His Day (And What He Does Might Surprise You)

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Earlier this year, Apple became a trillion-dollar company. Despite the tech giant’s great numbers, how does its CEO Tim Cook actually start his day?

In a recent Axios interview, Cook revealed he starts each day just before 4 a.m. with a strict morning routine.

What that consists of might surprise you: He reads user comments about Apple products.

“I like to take the first hour and go through user comments and things like this that sort of focus on the external people that are so important to us,” Cook says.

In other words, he reads comments from fans, trolls and everything in between.

You’d think the CEO never bothers to read stuff like that; that he’d have an assistant ready to give him the rundown.

“And then I go to the gym and work out for an hour because it keeps my stress at bay.”

Workouts can be super critical. Billionaires and other successful entrepreneurs cite fitness as a key component to their success (and overall sanity).

“I seriously doubt that I would have been as successful in my career (and happy in my personal life),” Branson once wrote in a blog post. “If I hadn’t always placed importance on my health and fitness.”

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