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Nike’s Stock Just Hit A Record High, Up $7B Since Ad Release

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Oh, how the Nike plot thickens!

We barely got done posting how Twitter reacted to Nike’s controversial ads that drew ire from the President. 

Mass social media cries to #BoycottNike aside, Nike scored big on the campaign, earning mad publicity value, ESPN’s Darren Rovell reported on Twitter earlier in the week.

And just today news broke that Nike’s stock went crazy on the heels of the successful campaign.

Nike hits record high

Nike shares rose to $83.90—smashing its previous record—before closing at $83.47 yesterday. (It’s $83.49 as of this post.)

In hard dollars and cents, since Labor Day, Nike’s market value has jumped from $127B on Sept. 3 to $133.9B—a $7B heist in less than a week.

What led to all this?


Sorkin: Nike’s Kaepernick ad decision was based on ‘attracting big name athletes’ from CNBC.

So back in 2016, then San Francisco 49’ers quarterback Kaepernick began kneeling during the national anthem of each NFL game to protest police brutality and social injustice.

(A particularly brutal stretch that summer saw three unarmed African American men murdered by police three days in a row.)

Since that season, Kap hasn’t been able to get a job on any team, leading to a lawsuit against the NFL’s 32 owners for essentially black balling him.

…then Nike came back in the picture

(Image: Nike)

When it looked like Kap couldn’t get a break—it even looked like he’d been dropped by Nike (although they’d been paying him all along)—Nike came out guns blazing with the big reveal, unveiling Kap as their poster boy.

Literally.

And since then? Well, the $7B, obviously. And lots of sales.

Nike’s controversial ad campaign has caused a surge on social, with metrics up all over the board, from Instagram followers and to likes on Twitter and Facebook.

All in all, Nike’s added about 170,000 IG follows when the ad dropped, Wedbush Securities said in a research note.

Business

How To Launch Your Business In Less Than 30 Days

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Got a great business idea that you think might be the next big thing? Despite the uncertainty and the risks tagged to becoming an entrepreneur, you wouldn’t know until you try. Besides, it takes less than a month to launch a product or service. Here’s how you make that happen.

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Millennials To Gen Z: 5 Ways They Differ In The Workplace

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(Editor’s Note: The following article is a guest post by superstar entrepreneur and tech investor Jonathan Schultz.) 

There has been plenty of focus on millennials in the past few years, but it’s now time to redirect our attention to Gen Z. Right now Gen Z is entering the workforce and are ready to become the face of corporate America.

While there are plenty of similarities between Gen Z and Millennials, let’s look at a few ways they differ.

Gen Z is more competitive

Millennials have been said to be collaborative and teamwork focused and want to operate in an environment where they feel included and part of something bigger. Gen Z is said to be more competitive and want to be judged based off of their individual performance.

Gen Z also understands that there is a need for consistent development in skills in order to compete. This generation will do whatever it takes but certainly wants to reap rewards for it.

Gen Z is highly idependent

Gen Z typically likes to work alone and many of them would rather have their own office space as opposed to working in open and collaborative environments. This generation also prefers to manage their own projects, so their unique skill sets can be exposed.

Gen Z does not want to depend on others to get things done.

Gen Z prefers face-to-face communication

Millennials love to communicate via email, text, and anything other than face-to-face. The Gen Z group are huge in-person interactors and prefer it over the less personal email or text.

Millennials have received a lot of “bad press” for being so attached to their phones and Gen Z wants to transition out of that shadow. This generation will want more in-person meetings to discuss projects, etc.

Gen Z knows technology

Gen Z has known nothing other than technology their entire lives. They grew up with Facebook, texting, etc. Millennials still grew up with landlines and dial-up internet.

While Millennials are tech-savvy, Gen Z has been living in a world of smartphones for as long as they can remember. This generations relationship to technology is almost instinctual rather than learned.

Gen Z expects the workplace to conform to their needs

Gen Z wants everything to be catered to their needs. This is why companies have had to re-think the amenities they offer and how they structure their offices in order to meet the needs of this young workforce.

Companies now have to appeal to this younger mindset and have a less cookie-cutter approach to the environment they create for their employees. While millennials also expect the workplace to conform to their needs, for Gen Z, it could mean the difference between accepting a job offer or not.

There are obviously very clear differences between these two generations. Yes, every member of a generation will have their own unique traits and characteristics, but overall you will see that Gen Z is a more independent and technologically-advanced group in comparison to Millennials.

Jonathan Schultz is an entrepreneur, real estate tech investor and influencer. He’s the co-founder of Onyx Equities, a leading private equity real estate firm, and has been voted one of the most powerful people in real estate. Follow Jon’s blog here

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GRAPH: 63 Fintech Startups That Are Targeting Millennials

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Many fintech startups are leveraging existing technologies already popular among young adults such as social networks and mobile messaging.

Project crowdfunding sites GoFundMe and Andreessen Horowitz-backed Tilt, for example, mirror or take advantage of social networks and are largely popular among college audiences. Google Ventures and General Catalyst-backed HelloDigit transfers money directly via text message.

The graphic below breaks down the set of primarily US-based fintech companies appealing to the millennial generation including RobinhoodAcornsWealthfrontEarnest and more. (As we’ve also highlighted separately, startups in the digital banking market have attracted more than $10B since 2010.)

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