Nowadays, to Uber somewhere has pretty much become a verb in the English language. But less than 10 years ago, no one even knew what Uber was. And Uber is rumored to be worth $120B on the public markets, should they IPO in the near future.
This might be the reason investors are flocking to bike – and scooter-sharing startups in the so-called “micromobility space.” And at sky high, unicorn-level valuations.
Micromobility’s an industry tackling “last-mile transportation.” Or in other words, basically that sweet spot between too far to walk, but too short to Uber.
On the heels of the booming ride-sharing industry, new modes of transportations are shooting up. Right now, there are more than 20M dockless bikes in China, electric scooters in Silicon Valley and dockless e-bikes in DC.
Who are the players?
There are four players in the micromobility space: China-based bike-sharing platforms Ofo and Hellobike, and Bird Rides and Lime, US-based scooter-sharing services. Hellobike, Rides are Lime all attained unicorn status in 2018.
If you can’t beat ’em, join ’em…
At least before they start to beat you. Which is what happened when the arrogant Blockbuster had the chance to own Netflix but instead laughed them out of the room. Or when Uber themselves ate market shares from an ancient, archaic taxi industry.
(On a very serious note, this competition has gotten ugly. NYC cab drivers have been killing themselves, all the while protesting Uber. Although, to be fair, Uber’s been striking deals with taxis in big metros like Moscow to offer their rides through the app.)
But it would appear the ride-sharing giants have taken lessons from these experiences.
In July, Lime just secured a whopping $335M in a Series C funding round led by Google, top VCs and Uber, ironically. Lime declined to reveal their valuation, but Bloomberg reported it at $1.1B. (#Unicorn status, baby.)
That deal in particular indicates the overall bullishness of the micromobility industry, particularly on behalf of the ride-hailing giants. Uber reportedly got in the Lime deal not just for the ROI, but also to start offering scooter rentals through the Uber app itself.
Lyft’s gettin’ it in, too
Lyft, on the other hand, went direct-to-consumer, bypassing a startup to just offering electric scooters directly. Just last month, Lyft rolled out its pilot project in Denver and have since rolled out in Santa Monica and Washington DC.
“Fili-bust a move around DC on a scooter,” Lyft says on their page. (How cute. DC, politics, filibustering? Get it? Ha. Ha.)
Even though Lyft is getting (and becoming) the direct plug to customers, the Lime deal puts Uber ahead in this game. They’re currently the most downloaded transportation app in the US, by a wide margin at that.
For their part, Lyft says they’ll be working closely with the cities to help them roll out in new markets—including monitoring the Denver rollout closely for any and all negative repercussions.
“This is a new thing,” Caroline Samponaro, head of bike, scooter, and pedestrian policy at Lyft, told The Verge. “They will raise a lot of questions. So we’re going to be very hands-on.”
But here’s where it gets tricky. Uber’s had a lot of issues in certain markets, mainly due to regulations. (Which is why being hands-on may be way to go.)
Uber was forced—or elected, depending on who you ask—to leave Denmark, after “failing to persuade the government to change the law on taxis to accommodate its business model,” CNN reported last year.
And there’s still a lot of lobbying to be done. Despite its massive market, micromobility still hasn’t made it to NYC yet. But that doesn’t seem to worry investors too much.
And let’s face it: before Uber was Uber, Uber had to figure out how to get Uber approved.
Here’s a chart of the investment landscape for bike and scooter unicorns.
Alternative Financing And Why Equity Financing Has Lost Its Luste
When a startup founder is ready to transform their idea into a viable business, they almost always look to equity financing–whether that’s in the form of checks from friends and family, an angel syndicate, or in rare cases, a early stage Venture Capital fund. This thought process is justified. In the embryonic stage of the startup lifecycle, exchanging equity for capital is often the only legitimate option to amass enough cash reserves to build an initial team, create an MVP, and hit the market, as debt investors will want security over non-existent assets and personal loans/credit cards can quickly become dangerous liabilities. Equity financing is also a proven (and expected) option for creating runway and providing growth capital for business expansion through a potential IPO or acquisition.
However, equity financing has its weaknesses–dilution of ownership stake, relinquishing board seats and autonomy of decision making, and irrational growth expectations, amongst others–and make raising a follow-on, or even first-time round less appealing to entrepreneurs who have creatively bootstrapped their way to post-revenue status. Every founder feels protective over their startup baby, and the thought of having a “growth at all costs” investor take over the helm is irksome. Removing the vagaries and potential biases of founders’ opinions, it’s an industry truism that only a fraction of startups looking to attain equity funding will ever achieve that goal.
Just this month, well known venture industry and NYT reporter Erin Griffith published an excellent op-ed analyzing the growing founder malaise towards traditional VC fundraising and the potential pitfalls of taking on equity financing when it’s not the appropriate long-term option. In the piece, venture capitalist Josh Koppelman of First Round Capital candidly remarks, “I sell jet fuel, and some people don’t want to build a jet.” Everyone knows what happens when you put potent jet fuel in a slow but steady single-engine prop plane—it stalls out and explodes.
Fortunately, alternatives have emerged to dislodge the binary outcome of either banking VC jet fuel or sputtering out entirely. This piece will shed light on the other financial options.. These providers have emerged to both complement and supplement the old guard of financiers, with most focused on helping post-launch startups meet short- to mid-term cash flow needs—without injecting so much capital as to force their trajectories towards the sun (or seabed). The advent of the cable car did not kill off transportation by horse—it simply served as a flexible alternative to meet local demand. Much like a startup idea, it was edgy, scalable, and pragmatic. Alternative financing upstarts today provide flexible, non-dilutive financing to entrepreneurs whose capital needs are not met by a time-consuming equity fundraise or difficult-to-obtain and restrictive institutional debt financing.
Breaking down alternative financing options for the startup economy (what’s alternative financing, anyways?)
Alternative financing is an umbrella categorization of non-standard financing solutions to supplement plain vanilla equity and institutional debt. For the startup economy, these solutions range from the more traditional: term loans, lines of credit, asset-backed loans, convertible debt, receivables/payables financing to the more creative: hybrid equity funding invoice/SaaS factoring, crowdfunding, microloans, grants/tax credit financing, revenue-share agreements, to the “wild west” of fundraising instruments–crypto/tokens.
Why so many options? If the demand is there, you better believe a savvy capital provider will attempt to manufacture a solution. Plus, the more arcane the structure, the lower the initial competition, and the higher the margins and ability to grab market share. These solutions are not only rising in popularity and easier to obtain, they’re also well-suited for the “torso” of the market—companies with varying levels of traction, a proven user acquisition strategy, and a readiness to grease the wheels on the marketing machine.
Flexible Financing to Drive Growth Without Dilution
When it comes to early- to mid-stage startups, some customizable financing instruments have emerged as clear winners in a competitive market where flexibility is the ultimate selling point. In addition to an emphasis on ease of use, the demand for many of these offerings is spiking thanks to quick access to liquidity and an a la carte menu of fee structures to decide between, from interest rates to transaction fees to revenue share agreements.
This is a unique segment of the market, where high growth rates and monthly revenue volume upwards of $500k-$2m remains unattractive to institutional banks offering single-digit APR debt. While $24 million a year in revenue might seem impressive, a revolving line of credit or an AR line on that sum at 8%/yr will gross just $192,000 prior to cost of capital, which could wipe out at least 50% of that margin. Again, low six figure fees might appear attractive to your average “Joey finance,” but they’re nothing for abank turning billions in volume a year.
In our overextended bull market where cash seems to be omnipresent, here are four of the most prevalent alternative financing categories providing liquidity geared towards growth, without the friction points of traditional debt and equity instruments.
How Did Amazon Go From $3B to $10B In A Year
Amazon is well known for its trillion dollar valuation. If you don’t have Amazon Prime, I am sure you still take advantage of the 2-day shipping through a close friend or family member’s account.
This video breaks down how this GIANT makes its money, sustaining significant growth year over year.
Over One-Third Of Americans Ignore Their Brilliant Business Ideas. Here’s Why You Shouldn’t
An overwhelming number of Americans who’ve considered launching their own business shied away from doing so. With a crazy lot of opportunities out there, most of them stopped chasing their business idea due to a large number of reasons – lack of capital, blamed inertia, fear of bankruptcy, or even their age.
Let’s be honest – entrepreneurship isn’t easy. It takes an incredible amount of time, effort and drive. With that said, there’s never a better time to start your business than now. Not next week, not next month – but now. Here’s why you should.
You can take the risk.
If you never try, you’ll never know. There’s going to be a time when you’ll eventually get to “If only..” and that might throw a lot of regrets your way. With every risk you take, you’re constantly learning and you can always, always recover from them over time.
Of course, you have the money!
Let’s face it – there’s never going to be ample or enough capital. Entrepreneurs are always going to need more. The trick is to do more with less – think: less time, less overhead costs, less staff. Despite the crazy cost-cutting ideas you have, if the money still doesn’t meet the mark – change your business plan.
You can create anything – even beam heat to space. The ability to create anything you want shouldn’t be lost while running it across a string of approvers or bureaucratic hurdles. Got a big idea jotted down? Figure out a way to make it work. Network, research, chalk out a solid business plan, splurge your creative skills, let people know what you’re doing, but make it happen.
Acquiring customers has not been easier.
With super useful marketing tools, social media and analytics, the farthest you need to get to are a few clicks.
It’s possible (and cost-efficient) if you plan it right.
With some of the best software at hand, nearly everything can be set up quickly and sometimes free. Crawl the internet for credible sources to help you out when you’re stuck. You can seek advice from specialized company formation agents who can help you out with legal and other bureaucratic hassles, so you focus on driving your business.
It’s super easy!
Many who look to take the plunge just stall simply because everything seems overwhelming or difficult. Here’s what’s surprising: it’s not. What’s more, this Inc piece tells you how you can set up your business in two or three hours.
What’s holding you from realizing your business goals?